Maintain strong relationships with clients, agencies, and other key stakeholders to ensure alignment with business objectives and successful collaboration. Lead the execution of strategies to drive adoption, business growth, and strategy for YouTube - leveraging digital marketing tools and platforms to optimize client advertising efforts. Guide clients in leveraging YouTube for measurable branding outcomes, accelerating their transition from traditional media to digital, and driving bottom-line growth.
This includes, but not limited to branded IPs, and Impact properties Analyze and optimize marketing Return on Investment (ROI) by monitoring and assessing the performance of digital campaigns for YouTube, making data-driven recommendations for continuous improvement. Collaborate with agency and Google Marketing Platform (GMP) partners, ensuring effective communication, collaboration, and utilization of resources to drive successful marketing initiatives.
Job description provided by Google.
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