Understand privacy-durable data foundations for clients by guiding the implementation of Google’s tagging infrastructure (gTag, Google Tag Manager (GTM), server-side GTM) and first-party data solutions (Data Manager API, Google Cloud integrations) to ensure resilient signal capture. Develop measurement plans for advertisers and agencies using incrementality experiments, MMM, and attribution frameworks to prove media value.
Act as a technical advisor to analytics, finance, and marketing decision-makers; challenge the status quo, build executive partnerships, and deliver compelling data stories that influence business decisions. Lead the business-cycle for prioritized data and measurement opportunities across Google Ads and Google Marketing Platform products, managing feature adoption, scaling AI innovation, and accelerating business growth.
Apply data science, causal inference, and statistical modeling techniques to design incrementality experiments, optimize MMM data inputs, and help clients navigate changing industry privacy standards.
Job description provided by Google.
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