Own and improve advertiser-facing features within the Google Ads front-end to drive App Connect adoption. Collaborate with cross-functional partners to advocate for the App Connect roadmap and ensure its value is understood by global sales teams and large advertisers. Build audience targeting features and campaign workflows that enable advertisers to effectively re-engage with their app users. Guide a cross-functional team of engineers, UX designers, analysts, and sales leaders to build impactful solutions for customers. Manage the product roadmap from conception to launch by crafting Product Requirement Documents (PRDs) and leading executive reviews.
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