Lead day-to-day operations of the global 24/7 social listening program; direct agencies and vendors, manage budgets, contracts, and statement of work (SOWs), and align resources with research priorities. Set research priorities, triangulate listening, performance, platform research, and community observation to investigate emerging behaviors, tensions, and recurring needs, translating findings into guidance with marketing and product partners.
Partner with internal leads on our AI and automation roadmap with internal and external partners; improve listening systems, efficiency, and research quality. Build processes to identify and triage cultural trends, positive engagement opportunities, and brand safety issues; coordinate timely information, responses, and escalation with cross-functional teams. Analyze large, complex social datasets, solve non-routine analytics problems, and own executive reporting; translate longitudinal insights into owned-channel strategy, programming, creative briefs, and engagement recommendations.
Job description provided by Google.
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