Own Strategy, architecture, and execution of full-funnel Owned and Operated growth programs—spanning lifecycle email, mobile/in-app push notifications, web properties, and in-product growth surfaces. Build, productionize, and scale behavioral CRM programs, leveraging Jetski and GNP APIs/F1 tables to compress build-to-send times. Lead site Conversion Rate Optimization and landing page experimentation using Mendel and CMS platforms—ensuring alignment between incoming and destination web experiences.
Partner with Product and Engineering teams to design cross-product growth loops. Establish guardrails for owned channels—automating audience opt-in verification, frequency capping, EEA/DMA compliance checks, and holdback/control arm configuration prior to launch. Direct contractor execution across email coding, CMS publishing, and localization while scaling AI-assisted copy and asset generation. Track and report on owned-channel velocity and business impact—including visitor-to-signup CVR, DAU/MAU activation lift and incremental business growth—to executive leadership.
Job description provided by Google.
View the original posting
