Director, 1P Direct to Consumer Commerce and Performance Marketing

Define and execute the global Direct to Consumer (DTC) commercial marketing strategy for Google Store and native Owned & Operated (O&O) digital surfaces, driving customer acquisition, digital traffic, and conversion to influence $1B+ in annual direct commerce revenue. Direct digital flagship storefront strategy, digital visual merchandising, and promotional campaign architecture across global markets, elevating Google Store into a premium retail destination.

Lead web UX experimentation, automated merchandising tools, personalization engines, and purchase funnel optimizations to maximize conversion rates, average order value, and customer lifetime value. Architect consumer-facing merchandising and storytelling strategies for an expanding retail catalog, integrating 1P hardware with curated premium lifestyle accessories and high-margin digital subscriptions/services.