Partner with sales teams to link media performance metrics to core customer business outcomes, ensuring clients believe in and understand the impact of Google media. Drive growth by developing the measurement strategy and analytical methods (A/B tests, Marketing Mix Modeling (MMM), and Multi-Touch Attribution (MTA)) to optimize client use of Google products. Collaborate with sales teams to drive business growth with clients/partners and support the development of go-to-market business pitch and marketing collateral. Navigate customer ambiguity and policy complexities. Educate, influence, and build relationships with relevant stakeholders.
Job description provided by Google.
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