Drive end-to-end user conversion funnels across YouTube’s primary surfaces into Shorts, identifying immediate, high-leverage UI and trigger tactics that maximize click-through, session activation, and viewing depth. Design, test, and scale self-reinforcing growth loops, onboarding experiences, and re-engagement mechanics that convert casual or first-time viewers into habitual daily consumers. Operate a rigorous, high-throughput A/B testing pipeline—rapidly translating data insights into lightweight tactical experiments to prove out metric levers before scaling long-term product investments.
Partner with Data Science and Engineering to instrument granular funnel telemetry, dissect cohort-level drop-offs, and model ROI to ruthlessly prioritize tactics that move top-line engagement metrics. Establish repeatable growth playbooks through cross-functional collaboration across core YouTube teams to scale winning UI patterns globally.
Job description provided by Google.
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