Lead the inventory quality strategic area for the business, which key to GDA's future growth. Own overall goal, strategy and execution for GDA Inventory, including defining “high-quality” inventory, strategically solving for inventory we should cut vs. double down on, and improving advertiser and internal perception of the inventory GDA serves into. Act surgically regarding low-quality inventory we are willing to cut for long-term gain, while defining clear success metrics for what the business gains from cutting such inventory.
Translate ambiguous advertiser problems into clear next steps, into quantifiable, tangible and concrete solutions. Partner with AdSpam, PMax, Sellside, Engineering, UX and go-to-market (GTM) to ideate and proactively solve for customer issues, with a strong bias for action and pivoting where necessary to land initiatives quickly and effectively.
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