Define the multi-year direction and roadmap for Google's core attribution modeling portfolio across Google Ads, Google Analytics, and Google Marketing Platform (GMP) Manage the full product lifecycle—from opportunity sizing in SQL/Plx and authoring product required documents to navigating complex cross-product area launch approvals, running causal impact experiments, and validating realized business growth with Finance.
Partner closely with Engineering, Research Data Science, UX, Go-To-Market (GPS/GPL), Legal, and Privacy teams to align incentives across horizontal infrastructure and vertical ad channels. Engage directly with advertisers, Sales, and gTech to diagnose complex attribution behaviors, design causal validation frameworks for Last-Click opt-out cohorts, and build customer trust in AI-driven measurement.
Job description provided by Google.
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