Build strong relationships with key client stakeholders, understanding their business objectives and measurement needs. Develop, own, and execute comprehensive joint measurement plans for advertisers and agencies, integrating data foundations, incrementality experiments, Marketing Mix Modeling (MMM), full-funnel measurement, and attribution frameworks to show media value. Act as a trusted technical advisor to executive analytics, finance, and marketing decision-makers; test the status quo, build executive partnerships, and deliver compelling data stories that influence business decisions.
Lead the business cycle for prioritized data and measurement opportunities across Google Ads and Google Marketing Platform products, driving feature adoption, scaling AI innovation, and accelerating business growth. Understand and pitch privacy-durable data foundations for clients by driving the implementation of Google’s tagging infrastructure (GTM, server-side GTM) and advanced 1PD solutions (Data Manager API, Google Cloud integrations) to ensure resilient signal capture.
Job description provided by Google.
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