Lead the growth and optimization of GDA across Mobile Apps inventory and vertical channels, which represents a critical strategic growth lever for the business. Own the overall goal, strategy, and execution for app-optimized advertising infrastructure to deliver exceptional performance across app inventory. Ideate innovative new signals to enhance ad personalization, measurement, and bidding performance. Collaborate closely with App Ads and Buyside Formats teams to achieve signal equivalence between GDA and Universal App Campaigns, building a seamless end-to-end user experience and performance pipeline for apps.
Understand GDA advertiser and publisher needs within the app and inventory space, advocating for and delivering solutions tailored to customer needs. Lead executive reviews on project status, strategic requests, and roadmap progess for the Apps and Verticals growth initiative.
Job description provided by Google.
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