Senior Account Director (UK)

(London, Hybrid - 2 days in the office)

About Greenpark

Greenpark is a global, award-winning digital agency specialising in omnichannel search and social. Our raison d’etre is to create amazing content that people and algorithms love. How? Through data-led and performance-driven search and social content to help brands create meaningful connections that impact people's lives. Our unique expertise in Omnichannel Search & Insights, Creative Content and Performance Tech are delivered to our clients via an ad agency and in-house models. We do this for a global client portfolio including Unilever, Campari Group, AIA, Sanofi, Nestle, Lipton, Kimberley Clark, Straumann, Ricola, Globe Telecom, and more.

Our Values

As a company, we strive and act together in our ambition to make a positive impact for the people and brands we serve, we do everything with kindness and respect at the core. ‘We Strive’, ‘Acting Together’, ‘With Kindness’ are the values that guide us.

About the Role

This role description outlines the core responsibilities of a Senior Account Director (SAD) at Greenpark. However, a job description should not be viewed as a fixed set of boundaries. In a business like ours, we encourage proactive thinking, collaboration, and contribution beyond defined responsibilities.

The Senior Account Director is a key role within Client Services. As a SAD, you are seen by clients as the lead across your accounts – responsible for ensuring the smooth, strategic delivery of multiple projects while deepening client partnerships and driving growth.

You work closely with both client and internal teams to keep delivery teams on track, proactively solving issues and keeping momentum high. You build strong, senior-level relationships across the client’s organisation (including their partners and agencies), positioning yourself as a trusted partner who understands not just their needs, but their broader business priorities. You are comfortable challenging client feedback when necessary on SOWs, strategy, creative, ways of working and most importantly able to offer solutions that benefit the client and the agency with ease.

You should have full visibility of the client’s annual budget and be confident navigating commercial conversations, challenging out of scope requests, spotting opportunities for growth, upselling strategically and shaping the partnership for the long term.

Your role is to lead with perspective: understand the client’s world, guide your teams to deliver effectively, and ensure every interaction adds value to the relationship.

Why the Job Exists

• To lead and grow trusted, senior client relationships across assigned accounts, positioning Greenpark as a strategic partner
• To drive organic account growth and contribute to overall business targets and profitability
• To ensure consistent, high-quality strategic delivery across projects and accounts
• To support and connect both junior and senior CS team members, keeping accounts running smoothly and to a high standard
• To act as a reliable commercial and strategic point of contact for both clients and internal stakeholders
• To support the development of more junior Client Services team members, helping to raise the standard of strategic thinking across the team
• Scope of the Role
• Owning senior client relationships across assigned accounts and projects
• Supporting the Client Lead on account strategy, long-term account planning and oversight of delivery quality
• Commercial growth and revenue accountability, including identifying upsell opportunities and expanding the scope of partnerships
• Account/workstream profitability (alongside the PM Lead)
• External and internal reporting, communication and stakeholder management
• Supporting and connecting junior CS team members on your accounts while keeping your CS Lead informed and aligned

Responsibilities

Client Relationships

Build, maintain and grow strong relationships with senior client stakeholders, acting as the senior day-to-day lead across your workstreams/account

Develop a deep understanding of each client’s business, their industry, key competitors, commercial pressures, objectives and challenges, in order to proactively identify opportunities and solutions

Understand your client on a personal level, becoming their trusted advisor – knowing how they like to communicate, their career aspirations and frustrations, and how Greenpark can support them

Lead difficult or sensitive conversations with clarity, empathy and professionalism – including navigating challenging feedback, resetting expectations, challenging client direction (SOW, creative, WoW) and resolving misalignment, while maintaining strong long-term relationships

Maintain regular contact with clients beyond formal meetings, taking a genuine interest in them as individuals and in the success of their business

Ensure client satisfaction remains high, positioning Greenpark as a trusted long-term partner

Where relevant, work closely with local and global client stakeholders to maintain consistency, quality and satisfaction across markets

Maintain an up-to-date knowledge of relevant industry developments and keep your team informed accordingly

Strategic Leadership

Take ownership of the strategic direction on your accounts/workstreams, working closely with Strategy and your CS Lead to shape long-term thinking and ensure work is consistently aligned to what matters most to clients

Alongside your CS Lead, drive account plans and QBRs, presenting them with clarity and conviction, owning the agency’s recommendations in front of clients and influencing conversations at a senior level

Ensure every brief, recommendation and output is connected to a clear strategic purpose (and push back on the client if we don’t agree) – not just ensuring quality but raising the bar on what great looks like and holding the team to that standard

Bring a strong, informed point of view grounded in a deep understanding of the client’s category, customer and competitive landscape; use this knowledge to challenge assumptions, bring fresh thinking and strengthen Greenpark’s strategic offering

Proactively identify growth opportunities – in real time and off the back of key meetings such as QBRs, monthly reporting or briefings – guiding the team and clients beyond the day-to-day

Coach junior CS team members to stretch their own strategic thinking, helping them ask better questions and draw meaningful insights from performance

Set the tone for a proactive, insight-led culture on your accounts – always pushing the work, the team and the client’s thinking forward

Forecasting & KPIs

Confidently translate high-level client objectives into clear, measurable KPIs, engaging the right internal specialists where needed and ensuring these are cascaded across your team so everyone understands what we’re driving towards and, most importantly, why it matters

Play a critical role in forecasting and business planning, working closely with Snr BD and HoCS to develop robust, insight-led projections

Proactively monitor performance, identifying early signals that may require intervention and flagging risks before they become issues

Move beyond surface-level data to uncover the drivers behind results, explore hypotheses and identify opportunities to influence performance effectively

When challenges arise, rally the right people to craft a considered response and communicate this clearly and confidently to clients

Commercial Growth

• Support the Client Lead to deliver against revenue targets for assigned accounts through client retention, organic growth, strategic upsell and expansion opportunities
• Maintain full visibility of the client’s annual budget and be confident leading commercial conversations at a senior level
• Proactively identify upsell and growth opportunities – including in different departments, business units and markets within existing client relationships
• Work collaboratively with department leads and senior management to implement account growth strategies and support wider business development objectives
• Identify opportunities for cross-market and cross-office collaboration across the wider Greenpark network
• Maintain strong visibility of account performance (including profit margin), forecasting, pipeline opportunities and revenue risk

Financial Performance

Work closely with Project Management, Operations and Finance teams to monitor budgets, project profitability and resource allocation

Maintain detailed and accurate project forecasting and revenue tracking, including keeping the 4MF updated on a weekly basis

Lead client conversations relating to additional scope, budget changes or unexpected expenditures

Escalate financial risks or concerns to the Client Lead/HoCS and Finance Dept where appropriate

Ensure all relevant finance administration (PO numbers, billing trackers, invoice management) is maintained accurately and on time

Ways of Working

Act in the best interests of the Company and its Shareholders at all times

Demonstrate professionalism, integrity and respect across all areas of the business

Be the calm in the storm and a safe pair of hands when things are moving at pace or become particularly tricky due to internal politics and/or client deadlines

Maintain strong working relationships with colleagues across departments, fellow managers and leadership teams

When it comes to engaging in internal processes such as briefing, writing SOWs, internal reviews etc., set and maintain high standards, leading by example in both behaviour and performance

Inspire, motivate and communicate clearly and effectively with colleagues and clients alike

Recognise strong performance and provide constructive feedback where appropriate

Maintain awareness of team wellbeing, pressures and challenges and support solutions where possible

At Greenpark, we believe the best ideas come from the widest range of perspectives. We welcome and celebrate every background, identity, and experience across our global workforce. By fostering a culture of respect, inclusivity, and collaboration, we’re committed to ensuring everyone’s voice is heard and everyone can thrive.

All applications shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status or any other protected characteristics.