Product Manager (Growth & Landing Page Optimization)

Location: GRI - IL - Chicago - 3940 N Ravenswood

Rate is one of the nation’s top retail mortgage lenders, delivering a seamless, tech-driven experience that helps customers reach their homeownership and financial goals. Founded in 2000 and based in Chicago, Rate is licensed in all 50 states and D.C. and has helped over 2 million homeowners with a wide range of loan products, competitive rates and personalized service. With 5,000+ employees across 300+ offices and 12+ subsidiaries, Rate’s Loan Officers rank among the best in the country.

From purchases and refinances to tapping into equity, Rate makes financing faster, simpler and less stressful. Our technology — including Same Day Mortgage, the Rate App, FlashClose℠, MyAccount and the Language Access Program — has earned recognition from HousingWire, Scotsman Guide, NerdWallet, the Chicago Tribune and Crain’s Chicago Business. Learn more at rate.com.

Job Profile

Product Manager

Job Description Summary

We are committed to providing a competitive and equitable total rewards package. The compensation for this role is designed to attract, retain, and motivate top talent.

The expected base salary range for this position is $130,000 to $160,000 annually

Why Rate is the BEST Place to Work

Rate is one of the nation’s top retail mortgage lenders, delivering a seamless, tech-driven experience that helps customers reach their homeownership and financial goals. Founded in 2000 and based in Chicago, Rate is licensed in all 50 states and D.C. and has helped over 2 million homeowners with a wide range of loan products, competitiveratesand personalized service. With 5,000+ employees across 300+ offices and 12+ subsidiaries, Rate’s Loan Officers rank among the best in the country.

From purchases and refinances to tapping into equity, Rate makes financing faster,simplerand less stressful. Our technology — including Same Day Mortgage, the Rate App,FlashClose℠, MyAccount and the Language Access Program — has earned recognition fromHousingWire, Scotsman Guide, NerdWallet, the Chicago Tribune and Crain’s Chicago Business. Learn more at rate.com.

What Makes Our Team Awesome

We are a gritty group of passionate technologists on a mission to dominate the mortgage world!

The Information TechnologyTeam within Ratepassionately and consistently puts our customers first. We are building the latest technology to help create the best mortgage experience on the planet and get your mortgage, your way, anytime, anywhere. Whether that is improving our digital mortgage platform, automating loancoordinationand underwriting processes, or building out the latest marketing and customer engagement platform,we’redoing it all. We build high-performing, self-organized, cross-functional agile teams thatoperatewith minimal hierarchy. Information Technology team members holdthemselvesand others accountable and live and breathe the tenets of autonomy, mastery,and purpose.

What’sthe Role?

The Product Manager – Growth & Landing Page Optimization will own execution of the landing page strategy and conversion optimization roadmap across Rate’s core acquisition experiences.

Responsibilities

Experimentation & Growth Execution

• Own and prioritize the end-to-end landing page optimization and experimentation backlog across Retail and Consumer Direct acquisition funnels, plus emerging products
• Develop structured, data-backed hypotheses informed by channel performance, funnel diagnostics, behavioralinsightsand competitive positioning
• Align experimentation roadmap to funded loan KPIs, revenue per loan, and channel-level efficiency metrics (CPL, CAC, ROAS)
• Define clear primary and secondary success metrics tied to business impact across the full lifecycle (visitor → lead → application start → application complete → funded)
• Partner with Channel and Analytics teams toidentifydrop-off points and quantify opportunity size before test deployment
• Drive disciplined post-test analysis andinstitutionalizelearnings to continuously improve future test velocity and effectiveness

Cross-Functional Delivery

• Work closely with Marketing Channel Managers (Paid Search, Paid Social, Display, Affiliate, Email, SEO, Direct Mail and Retail Marketing) to ensure message continuity and offer alignment from advertisement to landing page
• Work closely with Consumer Direct and Retail channel leaders, as well as Emerging Product teams, to align landing experiences with channel strategy, productpositioningand growth objectives
• Ensure consistency of value propositions, pricing,disclosuresand call-to-action strategy across channel-specific acquisition funnels
• Partner with Engineering, Design and Web Production to ship landing page variations, as well as A/B and multivariate tests
• Write detailed product briefs, userstoriesand acceptance criteria (Jira or similar)
• EnsureaccurateQA and implementation of experiments prior to launch
• Manage experimentation platform setup (Adobe Target or similar)
• Create and edit landing pages within current CMS (ContentStackor similar Headless CMS)

Analytics & Insight Generation

• Collaborate with Analytics and Channel Owners to evaluate downstream impact on application start,completionand funded metrics — not just top-of-funnel conversion
• Partner with Marketing and Product teams to measure impact on revenue per loan, customer lifetimevalueand multi-product adoption
• Translate complex performance data into clear, actionable recommendations for Product, Marketing and Executive Stakeholders
• Maintain structured documentation of experiment hypotheses,resultsand learnings to build institutional knowledge and accelerate future test velocity
• Present performance summaries and revenue impact analysis to senior stakeholders, clearly articulating opportunityareasand growth strategy

Product Collaboration

• Partner closely with Product Managers across acquisition and application platforms to align experimentation initiatives with broader product roadmap priorities
• Influence roadmap planning by surfacing data-driven insights and growth opportunities uncovered through experimentation
• Identifyplatform-level enhancements (modular components, personalization capabilities, testing infrastructure, CMS flexibility) that unlock scalable experimentation and future multi-product growth
• Collaborate with Product and Engineering to design flexible landing and funnel architectures that support cross-sell, bundled offers and dynamic product sequencing
• Serve as the growth execution subject matter expert within Product forums, advocating for experimentation velocity and measurable business outcomes
• 4–8 years of experience in Growth Product Management, Conversion Rate Optimization (CRO), Digital Product or Performance Marketing roles within high-volume digital environments
• Proven hands-on experience owning and executing A/B testing programs using enterprise platforms such as Adobe Target, Optimizely or similar
• Demonstrated ability tosizeopportunities, define successmetricsand translate data into clear, prioritized growth recommendations
• Strong understanding of acquisition funnels and funded loan conversion metrics, with the ability to connect experiment results to revenue impact
• Ability to analyze experiment results and make data-informed recommendations
• Comfortable working directly with Engineering, Design and Web Production teams, including writing user stories and technical requirements
• Working knowledge of HTML,CSSand JavaScript concepts sufficient to scope, QA and troubleshoot front-end test implementations
• Strong written communication and presentation skills, with experience presenting performance insights to cross-functional stakeholders
• Experience in Mortgage, FinTech, FinancialServicesor other high-consideration consumer products strongly preferred
• Bias toward execution, ownershipmindsetand ability tooperateeffectively in fast-paced, cross-functional environments
• Proficiencywith modern design and prototyping tools such as Figma, with the ability to create low- to mid-fidelity wireframes and test variations independently

Preferred Education & Experience

• Bachelor’s degree in Business, Marketing, Engineering,Analyticsor related field preferred
• Understanding of Agile product and project management methodologies
• Proficiencywith digital project management tools such as Jira, Asana, ServiceNow or similar
• Familiarity with web analytics platforms such as Adobe Analytics or Google Analytics, and experimentation platforms such as Adobe Target
• Experienceoperatingin regulated industries like mortgage or familiarity with compliance considerations for public-facing digital experiences preferred
• Demonstrated ability to manage multiple concurrent initiatives and drive projects through execution in cross-functional environments
• ExperienceleveragingAI-powered tools and large language models (LLMs) to accelerate hypothesis development, copy iteration,wireframingand rapid prototyping

Other Useful Details

Employee Type:Full-Time

Pay Range:annual pay + bonus and/or commissions

Location:Remote

RateCompaniesis an Equal Opportunity Employer that welcomes and encourages all applicants to apply regardless of age, race, sex, religion, color, national origin, disability, veteran status, sexual orientation, gender identity and/or expression, marital or parental status, ancestry, citizenship status, pregnancy or otherany other protected characteristic.#LI-Remote

The company offers a comprehensive benefits program to eligible employees, including eligibility to participate in a company-sponsored 401(k); vacation benefits; eligibility for medical, dental, vision, and prescription drug benefits; flexible benefits (e.g., healthcare and/or dependent day care flexible spending accounts); life insurance and death benefits; critical care insurance; personal accidental insurance; commuter benefits; pet insurance; certain time off and leave of absence benefits;  well-being benefits (e.g., employee assistance program); and other supplemental benefits (e.g. legal planning assistance; identity theft protection; pet insurance; wellness resources).

Please click this link to learn more about our benefit offerings for Washington State: https://www.rate.com/careers/open-positions/disclosures

Additional Job Description Summary

Rate is an Equal Opportunity Employer that welcomes and encourages all applicants to apply regardless of age, race, sex, religion, color, national origin, disability, veteran status, sexual orientation, gender identity and/or expression, marital or parental status, ancestry, citizenship status, pregnancy or other reason protected by law.

The company offers a comprehensive benefits program to eligible employees, including eligibility to participate in a company-sponsored 401(k); vacation benefits; eligibility for medical, dental, vision, and prescription drug benefits; flexible benefits (e.g., healthcare and/or dependent day care flexible spending accounts); life insurance and death benefits; critical care insurance; personal accidental insurance; commuter benefits; pet insurance; certain time off and leave of absence benefits; well-being benefits (e.g., employee assistance program); and other supplemental benefits (e.g. legal planning assistance; identity theft protection; pet insurance; wellness resources).

Please click this link to learn more about our benefit offerings for Washington State: Benefit Offerings for Washington State