The opportunity The Manager Product is a key member of the General Management Team that has ownership of every consumer touch point. They work in collaboration with a dedicated cross functional team to build and execute the overall category product plan. They have direct ownership of the innovation and product road map, the pricing approach and the overall product channel strategy. They have strong influence over the brand communication plan, the product packaging, and the eCommerce/DTC strategy.
They support cross functional work both in product development set up but demand planning, financial planning, production and customer opportunities regarding execution to service customers, deliver financial plans and manage inventory and SKU rat targets. Manage all brands in portfolio with Hanes, Gildan, Gold Toe and Peds. The role Works within the general management team to develop and execute overall marketing strategy to include pricing, product, promotion, packaging, purpose, place Collaborate with cross functional teams to build and execute the overall product development line plans to deliver sales and profit targets Work in partnership with Consumer Insights and Marketing to understand consumer needs and preferences.
Conduct ad hoc competitor analysis/ data gathering (e.g., in-store benchmarking of competitive activity (ex: products, packaging, price points) Work with Brand team on packaging, digital asset and marketing support activities Packaging/Point-of-Purchase Communication strategy development in partnership with Creative Services Manage team and direct reports Ensure successful execution of strategic growth initiatives Establish, track, analyze and lead execution of key business strategies.
Work cross functionally to ensure alignment and joint ownership Recommend improvements throughout Develop channel and product assortment strategy Analyze data from internal and syndicated sources to monitor marketplace trends: identify opportunity gaps and support sell in strategies Lead execution of the seasonal product launches and new program concepts Collaborate with Project Mgt and Supply Chain to ensure Line Development projects remain on schedule Provide direction for sample needs in partnership with Sales & Merchandising Develop and monitor overall category pricing strategies Manage and analyze wholesale pricing strategies and input costs Make recommendations to adjust and/or improve profitability Design and implement successful innovation and product roadmap strategies Work across all stakeholders to ensure new product launches enable strategic growth Provide recommendation for seasonal assortment updates Drive operational excellence Support cross-functional collaboration with multiple teams to ensure plans are executed with excellence Collaborate with Sales and Forecasting teams to determine appropriate inventory levels to support business needs.
Manage SKU lifecycle from initial set up, to ongoing inventory tracking and exits Support demand and production planning for high service levels and managing inventory levels Develop and present materials/presentations for customer meetings. Optimize financial management Deliver financial objectives (net sales, operating profit, inventory, share, etc) for all initiatives Conduct analysis to improve ROI on all investments Provide recommendations to improve results The requirements Education/ Experience Bachelor's degree with 12+ years relevant work experience OR Master's + 3+ relevant work experience; 4+ years of equivalent work experience can be substituted for Bachelor's degree.
Preferred Education/Experience Master’s Degree in Marketing or Brand Management Specific Skills or Experience Required Bachelor’s degree required; MBA preferred 12+ years of marketing, product management and/or direct to consumer experience Experience building and executing marketing plans within a cross functional team Experience in leveraging consumer data to drive sales growth. Experience and passionate as a consumer advocate.
Experience in contributing to analysis of business opportunities. Specifically, experience in analysis and understanding and contributing to learnings to drive consistent results. Strategic mindset who contributes to identifying opportunities, influence decision makers to move to execution using both quantitative and qualitative research. Problem solving, interpersonal and organizational skills Analytical skills and conceptual creative ability Excellent written/verbal communication and presentation skills Demonstrated ability to contribute to development of institutional policies/procedures and effect change Computer skills, including an advanced proficiency in Excel and PowerPoint Job Specific Competencies Strong interpersonal and communication skills and the ability to work effectively with a wide range of constituencies in a diverse/global company Critical thinking skills and the ability to analyze, summarize, and effectively present data Consulting skills and the ability to influence stakeholders The ability to work effectively in a matrixed organization Problem-solving skills Results-driven Strong multi-tasking capabilities.
Must subscribe to and exhibit highest standards of business ethics.
Job description provided by Hanesbrands.
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