Ecommerce Manager

Location: United Kingdom - Flexible Location

Our E-Commerce Sales Team division is united by thoughtful design and lasting quality. From kitchens to campsites, we provide consumers with premium, innovative products for life -- in and out of the home. This business unit includes our Osprey, and Hydro Flask and Curlsmith brands, and this role may support one or more of these brands.

Look around your home, and you'll find us everywhere, in your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent!

Position: E-Commerce Manager

Department: Sales / E-Commerce

Work Location: London, Hybrid (work 3 days onsite) Temporarily remote until the new year when the Office will open

Work Type: Full time, permanent contract

What you will be doing

This role is vital in significantly growing our EMEA DTC brands through our branded eCommerce websites. Achieve sustainable ambitious growth and deliver on revenue and profitability targets, whilst delivering a powerful, best-in-class brand-experience through product merchandising, onsite user experience and improving on-site SEO.

You will be responsible for managing the day-to-day eCommerce activities, managing a team of eCommerce Specialists, enhancing consumer experience, and ensuring delivery of monthly/quarterly and yearly targets. This role requires a deep understanding of eCommerce best practices, a high level of technical proficiency in Magento and Shopify Plus, and a strategic mindset to align online initiatives with overall business goals.

Key Responsibilities

Commercial Performance

• Owning the delivery of eCommerce (excluding Pro) revenue and profitability across our three DTC brands in EMEA.
• Using trading insights to build and implement strategic onsite initiatives that drive profitability, increase basket size and AOV, maximise up-sell and cross-sell opportunities, and support the clearance of E&O inventory.
• Briefing and guiding eCommerce Specialists on strategic actions that improve conversion rates (CVR) and other key onsite performance metrics.
• Partnering with the eCommerce Trading Manager to plan and execute seasonal promotional strategies that deliver revenue growth while maintaining strong brand equity.

Platform Management & Optimisation

• Ensuring all websites are merchandised effectively in line with product priorities, commercial objectives, and regional strategy.
• Managing and coaching a team of eCommerce Specialists to maximise the use of platform functionality, software capabilities, and onsite tools.
• Acting as the primary point of contact for all development activity across our three sites, managing the ongoing evolution of our technology platforms and ensuring timely, effective delivery of enhancements and technical updates.
• Providing final approval for onsite content updates and functional releases, ensuring all changes meet best practice standards and stakeholder requirements.
• Implementing a robust technical and on-page SEO strategy, while training and supporting eCommerce Specialists in the effective execution of SEO best practices.
• Improving site performance through data-driven A/B testing and fostering a strong test-and-learn culture across the eCommerce function.
• Leading the eCommerce workstream for key EMEA DTC projects, ensuring business requirements are represented and delivered effectively.
• Staying ahead of industry trends, platform developments, and emerging technologies to identify opportunities for continuous improvement and innovation.

User Experience & Design

• Owning the onsite customer journey and user experience, ensuring consumers receive a best-in-class brand experience across all digital touchpoints.
• Using performance metrics such as bounce rate, exit rate, rage clicks, and page error reporting to identify opportunities and briefing continuous improvements to development teams.
• Leading initiatives to enhance the customer journey, including website navigation, product discovery, product detail pages, checkout experience, and mobile responsiveness across platforms.
• Partnering closely with the COE Content team to review and approve branded content, ensuring a consistent, engaging, and high-quality brand experience onsite.
• Optimising guided selling experiences to drive revenue growth while delivering an exceptional customer experience.
• Ensuring the accuracy, quality, and relevance of all content displayed across websites.
• Maintaining compliance with accessibility standards and regulations, including WCAG, ADA, and EAA requirements.

Team Leadership

• Managing, coaching, and mentoring a team of three eCommerce Specialists and one contractor, fostering a high-performing and collaborative team culture.
• Driving continuous development and capability-building initiatives across the team.
• Acting as the primary escalation point for issues relating to eCommerce stores, supporting platforms, and associated software solutions.

Agency Management

Managing the relationship with our SEO agency partners, ensuring the delivery of strategies that drive organic growth and support ongoing technical improvements to our digital infrastructure.

Providing clear strategic direction and performance expectations to agency partners, ensuring alignment with business priorities and measurable value delivery.

Attending quarterly business reviews (QBRs), reviewing performance against objectives, and identifying opportunities to accelerate growth and achieve commercial goals.

Minimum Qualifications

• 5 Years working in an eCommerce merchandising role.
• Expertise with ecommerce systems and a good knowledge of the DTC business.
• Proactive approach to problem solving and online merchandising.
• Team lead/management experience.
• Authorized to work in the United Kingdom
• What do we offer?
• 💸 Competitive compensation package depending on experience and skills
• 🚂 Mobility allowance
• 💻 Flexible work policy with regards to working hours and work from home
• ☀ Increased flexi-days package after 1 year of service

👌 Perkbox

• 💼 Modern office with collaborative workspaces
• 👂 Employee assistance counselling line
• 🎁 Employee discounts on all our EMEA products
• 💪 Lunch and Learns
• 🏝 Company closure between Christmas and New Year’s

📈 Employee Stock Purchase Plan

👌 The chance to work in an international, diverse, and inclusive environment!

Wondering if you should apply? Helen of Troy welcomes people as diverse as our brands! Have the confidence to come as who you are because your point of view, skills, and experience will make us stronger. If you're eager to share new ideas and try new things, we want to hear from you.

#LI-AC1

Founded in 1968, Helen of Troy is a leading global consumer products company with operations across North America, South America, Europe, and Asia. Our portfolio includes trusted brands such as OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, Revlon, and Olive & June – many of which rank among the top brands in their consumer goods categories.

We grow and strengthen our brands through innovation, operational excellence, and a collaborative culture focused on delivering exceptional products and experiences for consumers worldwide.

The above statements are intended to describe the general nature and level of work performed and are not intended to be an exhaustive list of responsibilities.

Management reserves the right to modify the duties and responsibilities of the position at any time.