Digital Marketing Strategist

About Herewith

Herewith, Inc. is transforming how healthcare organizations connect patients, older adults, and families with reliable caregiving support.

Our technology-enabled care platform helps healthcare organizations address an important challenge across the care continuum: what happens to patients outside the clinical setting.

We partner with healthcare organizations serving individuals who may require ongoing non-medical caregiving, transportation, companionship, mobility assistance, help with daily activities, or transitional support. Families can also find and book helpers directly through our mobile and web-based platform.

About the Role

• Herewith is seeking a Digital Marketing Strategist to own growth performance across our paid, organic, email, social, and partner channels.
• This position connects channel data to budget and campaign decisions, so every dollar we spend is tied to measurable acquisition of families, helpers, and healthcare partners.
• The ideal candidate is an analytical marketer who builds the reporting leadership relies on, sets SEO and campaign priorities, and gives our content team clear, data-backed direction on what to create next.
• You will report to our Content Lead and work closely with content, sales, design, engineering, and leadership.

Key Responsibilities

• Performance Analytics and Reporting
• Own performance tracking across every acquisition channel, including paid social, paid search, SEO, email, organic social, and partner placements.
• Deliver a monthly performance report covering customer acquisition cost, conversion rate, lifetime value, and return on spend by channel.
• Partner with engineering to build dashboards that track the full customer lifecycle, from first touch through booking and repeat use.
• Budget and Spend Strategy
• Recommend monthly and quarterly budget allocation across channels based on performance data.
• Evaluate new spend opportunities, such as partner newsletter placements and sponsorships, with projected reach, cost, and expected return.
• Maintain a single record of marketing spend and results to build historical benchmarks.
• Balance family and helper acquisition to keep marketplace supply and demand in healthy ratio.
• SEO and Website Growth
• Own technical SEO strategy, including site audits, page prioritization, and optimization briefs.
• Use Google Analytics, Google Search Console, and SEMrush to identify which pages to optimize and build next.

Campaign Strategy

• Collaborate with our content lead to build seasonal campaign plans aligned to how families make care decisions, such as holiday awareness campaigns followed by January conversion pushes.
• Turn performance analytics into actionable insights for the content team across web, blog, social, and email.
• Oversee our email marketing strategy, deliverability, and engagement.
• B2B and Partner Support
• Partner with the business development team to measure and report on healthcare partner campaigns.
• Build acquisition reporting that shows partners the reach and results of co-marketing efforts.

Experience

• 3 to 5+ years of experience in performance marketing, growth marketing, digital marketing, or marketing analytics.
• Direct ownership of channel budgets and spend recommendations.
• Experience in one or more of the following areas is strongly preferred:
• Two-sided marketplaces
• Healthcare or healthcare technology
• Senior care, home care, or caregiving services
• Consumer subscription or on-demand services
• B2B and Saas marketing
• Demonstrated experience building CAC, LTV, and ROAS reporting that leadership used to make spend decisions.

Skills

• Hands-on proficiency with Salesforce, Google Analytics 4, Google Search Console, SEMrush or Ahrefs, and Meta and Google Ads.
• Working knowledge of technical SEO, including site audits, indexing, site structure, and page optimization.
• Ability to translate data into clear briefs that writers and designers can act on.
• Strong written and verbal communication with both technical and non-technical stakeholders.
• SQL or dashboard tool experience, such as Looker Studio or Tableau, is a plus.
• Familiarity with email platforms such as Klaviyo is a plus.

Who Will Succeed in This Role

• You are an analytical marketer who turns data into decisions.
• You can look at a spend request, a traffic report, or a campaign result and say clearly what it means for growth and where the next dollar should go.
• You are comfortable building process from the ground up in an entrepreneurial environment with limited historical data.
• You care about reaching the families, older adults, and Helpers who rely on Herewith, and you want your work to show up in measurable growth.

What We Offer

• Competitive base salary: $120K - 140K
• Comprehensive health benefits with paid time off
• Remote work environment
• Opportunity to build Herewith's growth and performance function from the ground up
• Ability to directly shape where Herewith invests to reach families, Helpers, and healthcare partners
• Collaborative, mission-driven team environment

Why Herewith

• Older adults and individuals managing chronic illnesses frequently need practical support between healthcare encounters.
• Herewith is building the infrastructure to help bridge that gap.
• Through our mobile and web-based platform, healthcare organizations and families can connect with local caregiving support designed to complement clinical care.
• For our healthcare partners, this creates an opportunity to extend support beyond traditional healthcare settings.
• For patients and families, it provides greater flexibility in finding assistance when and where they need it.