Social Media Strategy & Digital Content Manager

HilltopHoldings is looking to hire a Social Media Strategy & Digital Content Manager. This position leads social media strategy and social-first content for Hilltop Holdings, PlainsCapital Bank and HilltopSecurities, turning business priorities and stories from across markets and lines of business into recurring series, employee voices, and platform-native video. It also extends social content to location listings and review profiles and supports agency campaigns, strengthening how Hilltop’s companies are found on social platforms, in search, and in AI-generated answers.

Develops the social media content strategy with marketing leadership, defining audiences, platforms, content pillars, and KPIs; owns the editorial calendar

Creates recurring content series and captures thought leadership, culture, community, employee, and customer stories, traveling within PlainsCapital and HilltopSecurities markets where appropriate

Plans, shoots, edits, and captions short-form and platform-native video, coordinating design, photography, and production vendors for larger projects

Publishes and manages Company social channels, engages with the community, escalates sensitive issues, and shares content for reuse on the website, email, and other channels

Collaborates with the advertising agency and campaign team to align organic and paid social with broader campaigns, recommending content to boost, contributing stories, video, and social insights, and reporting on paid social performance

Partners with the listings administrator to use location listings and review profiles as content channels, extending social content, posts, and Q&A to strengthen how Hilltop’s companies appear in local search and AI-generated answers

Uses generative AI tools responsibly and shapes social content and profiles so search, and AI answer engines can find and cite Hilltop Holdings, PlainsCapital Bank, and HilltopSecurities accurately

Applies campaign tagging, tracks KPIs across organic and paid social, listings, and reviews, and presents insights and recommendations, partners with analytics on attribution

Trains employees on effective, compliant social media use and content sharing

Manages content intake with business lines and routes all content through Compliance review, maintaining required disclosures and records

Other duties and responsibilities as assigned

Bachelor’s degree in marketing, communications, journalism, or a related field, or equivalent experience

5+ years of social media or digital content experience with demonstrated ownership of strategy and results

Excellent writing, editing, and storytelling skills; portfolio of writing, social, and video samples required

Hands-on video production and editing skills; Adobe Premiere Pro, After Effects, Photoshop, or Canva strongly preferred

Familiarity with Adobe suite; experience with Adobe Express preferred

Working knowledge of generative AI tools and how social content, listings, and reviews influence search and AI discovery

Experience with social management and analytics tools, GA4, and UTM tagging; Meltwater strongly preferred

Experience with project management tools such as Wrike preferred

Experience managing editorial calendars, multiple stakeholders, and agency partners across concurrent projects

Excellent communication skills and the ability to influence at all levels and represent the Company positively

Ability to adapt to changing priorities and tight deadlines

Proficiency in Microsoft Office

Willingness to travel regularly within the local and Texas market footprint, including occasionally early mornings, evenings, or weekends, and to transport some video equipment

Preferred: financial services or regulated-industry experience, advertising compliance familiarity, and listing management platform experience

The above statements are intended to describe the general nature and level of work being performed by individuals in, or assigned to, the above position and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required and may be changed at the discretion of the Company.