Director of Sales and Marketing - Signia by Hilton, La Cantera Resort and Spa

Exceptional Hospitality Starts with You

Picture yourself brightening someone’s day. When you join our Hotels team, that’s exactly what you’ll do every time you come to work! As a Director of Sales and Marketing, you’re not just overseeing commercial strategies for the hotel – you’re spreading the light and warmth of hospitality by delivering memorable experiences that make the stay for every guest.

Here's what you'll do during a typical day

Drive total revenue performance: Lead sales and marketing efforts across all segments, including group, catering, business transient, and leisure, to achieve revenue goals and profitability targets

Develop commercial strategy: Set and execute the hotel’s multi-year commercial plan in partnership with on-property and regional leaders, aligning enterprise solutions with local market needs

Optimize pricing and business mix: Collaborate with Commercial Leadership to implement pricing strategies, forecast demand, and define the optimal mix of business for each period

Analyze performance and convert insights to action: Lead the Sales & Marketing Optimization Process, using data to identify opportunities, adjust tactics, and communicate performance drivers through regular commercial reviews

Lead marketing and digital strategy: Oversee B2B marketing, digital campaigns, social media, PR, and online content to strengthen brand presence and demand generation

Ensure brand alignment and operational excellence: Oversee sales and marketing activities to ensure consistency with brand standards, corporate identity, and enterprise communication tools

Cultivate a high-performing team: Recruit new talent while driving team growth and engagement through performance management, professional development, and recognition programs

What It Takes to Make the Stay

At Hilton, our core values define what it takes to succeed here and guide the qualities we look for in every team member:

A passion for spreading the light and warmth of Hospitality. Acting with Integrity and always doing the right thing. Inspiring others through Leadership. A belief that Teamwork drives the best outcomes. A sense of Ownership and accountability. And a focus on the Now, bringing urgency and discipline to every moment, knowing it can make a lasting impact.