Essential Functions
- Solicit, negotiate, and book group business to achieve or exceed hotel revenue and occupancy goals.
- Develop and maintain strong relationships with meeting planners, corporations, associations, government agencies, and third-party partners.
- Generate new business through prospecting, networking, sales calls, site inspections, and industry events.
- Manage a portfolio of existing accounts while actively pursuing new opportunities.
- Conduct hotel site tours and presentations for prospective clients.
- Prepare proposals, negotiate contracts, and secure signed agreements.
- Collaborate with Revenue Management to maximize profitability and optimize group business mix.
- Maintain accurate account, lead, and booking information within CRM and sales systems.
- Monitor market trends, competitor activity, and industry developments to identify opportunities.
- Participate in trade shows, client events, and community organizations to increase hotel visibility.
- Partner with Conference Services, Catering, and Operations teams to ensure seamless group execution and client satisfaction.
- Prepare and present weekly, monthly, and annual sales reports, forecasts, and action plans.
- Assist in the development and execution of the hotel's overall sales and marketing strategy.
- Mentor and support Group Sales Managers and other sales team members as applicable.
- Bachelor's degree in Hospitality Management, Business, Marketing, or related field preferred.
- Minimum of 5 years of hotel sales experience with a proven record of group business production.
- Previous experience in a full-service hotel environment preferred.
- Knowledge of hotel sales processes, revenue management principles, and contract negotiations.
- Experience with Delphi, CI/TY, Salesforce, or similar hotel sales systems preferred.
- Strong communication, presentation, and negotiation skills.
- Ability to work independently while contributing to team goals.
- Strong organizational and time-management skills.
- Ability to travel for client meetings, trade shows, and industry events as needed.
Key Performance Indicators
- Group room night production
- Group revenue generation
- New account acquisition
- Lead conversion ratio
- Client retention and satisfaction
- Sales activity goals (calls, appointments, site visits)
- Market share growth
- Forecast accuracy
Job description provided by Hilton.
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