Category Marketing Specialist

Location: STORE SUPPORT CENTER, ATLANTA - 9090

With a career at The Home Depot, you can be yourself and also be part of something bigger.

Position Purpose

The Category Marketing Specialist supports development & tracking of strategic marketing goals by department. The Category Marketing Specialist will provide reporting / analysis, project management support, and centralized tracking to support cross-functional marketing initiatives.

Key Responsibilities

• 30% Competitive Activity - Track and report on competitive activity, aggregate marketing performance, budget deployment, and progress against strategic priorities by week for assigned department(s) and provide summarized reports to support strategy development
• 20% Collaboration - Collaborate to execute aggregate reporting & analysis on vendor campaign performance for readouts with supervisor & broader merchandising organization
• 20% Strategy - Provide support in developing department overall strategy playbook & strategic event briefs to be leveraged by cross-functional marketing execution teams
• 10% Manage Promotions - Manage internal promo generation/calendar & barcode management processes for assigned department(s), may include coupon process
• 10% Promotional Coverage - Maintain centralized reference documents for promotional coverage & affected SKUs/vendors; notify internal stakeholders as needed when materials are updated
• 5% Reporting - Report out marketing & competitive activity during internal status updates and merchant staff meetings
• 5% Special Projects - Work on special projects as directed

Direct Manager/Direct Reports

This position typically reports to Senior Manager, Category Marketing

This position has 0 direct reports

Travel Requirements

No travel required.

Physical Requirements

Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Working Conditions

Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Minimum Qualifications

Must be eighteen years of age or older.

Must be legally permitted to work in the United States.

Preferred Qualifications

• Excellent written and verbal communication skills
• Bachelor's degree in marketing, advertising, or a business-related field
• 1+ years of relevant experience (i.e. advertising, marketing, media, social, or agency roles)
• Experience managing projects and working with cross-functional stakeholders

Experience with SharePoint, PowerPoint and Excel

• Strong organizational skills & attention to details
• Ability to communicate clearly with teammates and supervisors in both verbal and written communications
• An adaptive mindset and a willingness to learn new skills & processes
• Ability to manage deadlines & milestones across multiple simultaneous projects
• A collaborative approach and willingness to seek help as needed
• A strategic approach to execution, including an ability to identify process improvements

Minimum Education

The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.

Preferred Education

No additional education

Minimum Years of Work Experience

1

Preferred Years of Work Experience

No additional years of experience

Minimum Leadership Experience

Preferred Leadership Experience

None

Certifications

None

Competencies

Action Oriented

Collaborates

Drives Engagement

Communicates Effectively

Drives Results

Manages Conflict