Group Marketing Manager, Growth Marketing (Temp)

Location: New York, New York

ABOUT CREDIT KARMA

• CREDIT KARMA IS A PERSONAL FINANCE COMPANY WITH OVER 130 MILLION MEMBERS
• IN THE US, CANADA, AND UK. WE WORK HARD TO PROVIDE MEMBERS WITH FREE
• ACCESS TO THEIR CREDIT SCORES, CREDIT REPORTS, CREDIT MONITORING, AND
• FINANCIAL PRODUCT RECOMMENDATIONS. OUR MISSION IS TO CHAMPION FINANCIAL
• PROGRESS FOR ALL.

ABOUT THE ROLE

• WE ARE LOOKING FOR A DIRECTOR, GROWTH MARKETING TO OWN AND SCALE OUR
• DRIVE OUR PAID REVENUE CHANNELS, DRIVING REVENUE TARGETS ACROSS ALL
• VERTICALS IN THE CK PLATFORM. THIS IS A HIGH-IMPACT LEADERSHIP ROLE THAT SITS
• AT THE INTERSECTION OF PERFORMANCE MARKETING, PRODUCT, AND DATA. YOU WILL
• LEAD A TEAM OF CHANNEL EXPERTS AND PARTNER CROSS-FUNCTIONALLY WITH

PRODUCT, ANALYTICS, FINANCE, AND BRAND TO BUILD SCALABLE GROWTH

PROGRAMS.

WHAT YOU’LL DO

Channel Ownership & Strategy

• Own the end-to-end strategy, execution, and performance of paid acquisition channels —

including Paid Search (SEM), Display, Programmatic, Native, and App Display

• Define the channel investment roadmap and prioritize spend allocation to maximize revenue

contribution across Credit Cards, Auto Insurance, Personal Loans, Home, and Money

• Set channel-level KPIs and OKRs aligned to revenue targets; hold the team accountable to

results

• Lead monthly updates to CFO and bring forward any incremental investment opportunities
• Drive a by channel roadmap, with testing and optimizations, along with the channel leads
• Partner with peer driving new member acquisition and top-of-funnel to recommend holistic

budget allocations and plans that maximize one budget across multiple goals. Ensure offline

media contribution is being capture in revenue reporting.

Team Leadership

• Looking for a people-led leader to oversee, direct, and mentor 6-9 channel managers
• Foster a culture of experimentation, accountability, and continuous improvement
• Encourage adoption of AI enablement of media buying, optimizations, performance analysis,

and data democratization - driving change by example

• Partner with recruiting to scale the team as the channel portfolio grows

Performance & Analytics

• Own overacting view of channel reporting and dashboards; translate data into actionable

insights for senior leadership

• Partner with Data Science and Analytics to develop incrementality measurement frameworks

across paid channels. Bring expertise and POV in looking across many measurement signals

and triangulating data to accurately capture Paid contribution

• Drive rigorous A/B testing across creative, landing pages, bidding strategies, and audience

targeting

Cross-Functional Partnership

• Collaborate with the Product Marketing team on go-to-market strategy for new product

launches

• Partner with Product - embedding in product planning cycles to help inform GTM strategy, coown

post-click funnel performance, and close the loop between acquisition quality and

downstream member activation and revenue

• Partner with the Integrated Marketing and Creative Strategy teams to maintain consistency

across paid creative, constantly optimizing off performance insights and continually test new

messaging

• Consistently align with Growth Tech on Martech stack across all tracking and measurement

needs

• Work with Finance on budget planning, forecasting, and ROI modeling
• Align with the Owned & Lifecycle Marketing team to ensure cohesive full-funnel member

journeys

Budget & Vendor Management

• Manage a multi-million dollar paid media budget with accountability for efficiency and

performance

• Negotiate and manage relationships with media partners, agencies, and technology vendors

WHAT WE’RE LOOKING FOR

Required

• 10+ years of growth or performance marketing experience, with at least 3 years in a people

management role

• Deep expertise in paid acquisition channels (SEM, Paid Social, OLV, Programmatic, App

Display, Native)

• Proven track record of scaling paid programs to hit aggressive revenue targets
• Strong analytical skills — comfortable working with large data sets, building business cases,

and presenting to senior leadership. Has worked with Media Mix Modeling measurement

• Experience managing multi-million dollar media budgets
• Excellent communication and cross-functional leadership skills

Preferred

• Experience in fintech, consumer tech, or DTC products
• Familiarity with incrementality testing methodologies (e.g., geo holdout, PSA testing)
• Hands-on experience with paid platforms (e.g., Google Ads, Meta Ads Manager, DV360, The

Trade Desk)

• MBA or equivalent analytical degree

WHY CREDIT KARMA

• Competitive salary and equity
• Comprehensive health, dental, and vision benefits
• 401(k) with employer match
• Flexible PTO and paid volunteer time
• Hybrid work model with offices in Oakland, Charlotte, and New York
• Mission-driven culture with real impact on members’ financial lives

Salary Range: $2,788.46 to $3,365.38 a week. A successful applicant’s actual weekly or hourly rate may vary based upon, but not limited to, skill sets, experience and training, licensure/certifications, and equity.

Base Pay

The statements herein are intended to describe the general nature and level of work being performed by employees, and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.

Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.