Creative Strategist

Key Responsibilities

• Develop monthly content strategies & campaign calendars for brands.
• Research industry trends, competitors, and audience insights to shape creative direction.
• Collaborate with content writer & video specialist to conceptualize & execute campaigns.
• Ideate AI-driven content ideas (image, video, motion graphics) for innovative storytelling.
• Work on catalogue strategy & product storytelling for multiple brands.
• Track campaign KPIs (engagement, reach, conversions) and refine strategies.
• Support client-servicing team in presenting strategies and campaign ideas.

Requirements

Skills & Qualities

• Exposure to branding or advertising agencies.
• Understanding of Meta Ads / Paid promotions.
• Basic design sense to brief creative teams better.
• Comfort in client-facing discussions.
• Strong grip on social media platforms, formats & trends (Instagram, LinkedIn, YouTube).
• Ability to translate business objectives into creative content plans.
• Good understanding of AI tools for content creation.
• Excellent communication (English + Hindi preferred).
• A natural storyteller who can think visually, socially, and strategically.