Hyderabad - Hybrid
Fulltime
Australia Shift: 7 am - 4 pm or 8 am - 5 pm IST
15 years experience
Overview
We are
- looking for a higher-level digital and social media strategist to grow our
- business across several of our consumer brands. If you are someone with
- stronger strategic and technical digital marketing experience, you are fit for
- this role. You would be coordinating with our internal marketing team to drive
- the overall direction of our digital and social media marketing. You need to plan,
- execute, and manage online campaigns to build brand awareness, grow online
- communities, and generate leads.
The role
- would include:
- Developing the overall social
- media and digital marketing strategy for our brands
- Planning and managing paid
- advertising campaigns across Instagram, Facebook/Meta and TikTok
- Developing retargeting,
- audience targeting and other digital advertising campaigns
- Looking at opportunities for
- display/banner advertising and other digital media
- Developing campaigns
- specifically designed to increase brand awareness, engagement and reach
- Coming up with interesting and
- creative content concepts with the potential to go viral
- Developing influencer and
- creator strategies, including identifying appropriate influencers and
- organising product/PR-box seeding
- Looking beyond the obvious
- influencers and identifying new audiences and interesting collaborations
- Working with our existing
- marketing team to brief and guide the content they produce
- Monitoring campaign performance and continually
- testing and improving what we
- are doing
- Providing simple reporting on
- what is working, what isn’t working and what we should do next
Strategist
Hyderabad
- It is
- important to note that, we are not looking for a social media person whose
- main experience is into creating Canva posts, writing captions and scheduling
- content. But we are looking for someone with reliable experience in digital
- strategy, paid social advertising, campaign management, audience targeting,
- influencer/creator marketing, analytics and consumer brand building.
- Ideally,
- the person should have hands-on experience with Meta Ads Manager and TikTok Ads
- Manager and should be able to demonstrate campaigns they have personally
- managed, including targeting, budgets, creative testing and results.
Australia
- and New Zealand are our primary markets, and so strong English is essential,
- and the person needs to be able to understand the Australian market, consumer
- behaviour and style of communication.
- We would like to see examples of digital/social
- campaigns you have personally managed and, where possible, indication of the
- results the campaigns achieved. Please portray a portfolio with key aspects
- covering strategy, ideas and digital advertising expertise.
Requirements
Must have
- Social Media, Digital Marketing, digital
- strategy, paid social advertising, campaign management, audience targeting,
- influencer/creator marketing, analytics and consumer brand building, Meta
- Ads Manager, TikTok Ads Manager, LinkedIn, Instagram, Facebook handling. Strong
- English communication skills (both oral and writing)
Preferred
Team Management, experience handling Australian
- and New Zealand markets,
- Reporting and coordination with leadership, handling
- marketing for different industries
Job description provided by XTGlobal.
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