BD (Influencer Marketing)

Are you a digital sales professional who can walk into a boardroom, understand a brand's growth challenges, and walk out with a signed brief?

AdCrest is looking for a Business Development Manager (IM) to drive revenue for our creative and digital vertical.

ABOUT BRANDCREST HOLDINGS

BrandCrest Holdings is a diversified business group building agile, high-impact brands across India's evolving business landscape through two verticals:

→ AdCrest: An ATL-led Integrated Advertising Agency that plans and executes large-scale campaigns across Outdoor, Transit, Cinema, Radio, Retail, and Digital OOH media. When campaigns demand it, AdCrest integrates BajuGali (BTL & on-ground) and TrendLabs (Creative & Digital) under a single campaign ownership model.

→ FinCrest: Financial advisory, tax consulting, virtual CFO & compliance solutions for startups and enterprises.

ROLE DETAILS

• ? Location: JP Nagar, Bengaluru (On-site)
• ? Type: Full-Time
• ? Experience: 3 to 4 years in influencer marketing sales or business development
• ? Education: Bachelor's / Master's in Marketing, Business, Communications, or a related field

WHAT YOU'LL OWN

• üClientAcquisition:
• Identify and target potential clients (brands, D2C
• companies, agencies) looking for influencer and creator-led marketing
• solutions.
• Build a strong pipeline through LinkedIn outreach, email
• campaigns, and industry-specific targeting.
• Develop and execute prospecting strategies within defined
• market segments and category verticals
• üConsultativeInfluencer MarketingSelling:
• Understand clients' business goals, brand positioning, and
• target audience to identify the right influencer marketing approach.
• Offer customized solutions across Influencer Discovery
• & Vetting, Content Collaborations, Brand Ambassadorships, UGC

(User-Generated Content), Affiliate & Performance-based Influencer

• Campaigns, and Platform-specific Creator Strategies (Instagram, YouTube,
• LinkedIn, etc.).
• Provide strategic recommendations backed by influencer
• trends, creator economy insights, engagement analytics, and market data
• üRelationshipBuilding:
• Build and maintain long-term client relationships through
• continuous engagement.
• Serve as a trusted influencer marketing advisor, conducting
• periodic campaign performance reviews and proposing upsell opportunities
• (larger creator rosters, always-on ambassador programs, multi-platform
• expansion).
• Ensure high client satisfaction through proactive
• communication and timely issue resolution.
• üEnd-to-EndSalesProcessManagement:
• Own the full sales lifecycle from lead qualification, needs
• assessment, and proposal development to pitch, negotiation, and closure.
• Coordinate with internal creator/content teams to create
• data-driven proposals, influencer mapping decks, and performance projections.
• Maintain accurate documentation of all sales activities in
• the CRM
• üMarketResearch

& Competitive Intelligence

Stay

current with influencer marketing trends, creator economy shifts, platform

algorithm updates, and emerging content formats.

Track

rising creators, niche communities, and category-relevant influencers to

proactively pitch fresh opportunities to clients.

Analyze

• competitive strategies and emerging influencer marketing tools/platforms to
• provide clients with forward-focused insights
• üCross-functionalCollaboration:
• Work closely with the influencer/creator management,
• content, and account management teams to build holistic influencer marketing
• strategies.
• Ensure campaigns align with client goals, whether brand
• awareness, community building, lead generation, or performance-driven KPIs
• (reach, engagement, conversions, sales)
• üSalesTargets:
• Consistentlyachieveandexceedindividualandteamsalestargets.
• Takefullownershipofrevenuegenerationandcontributetothecompany’s business growth.

Requirements

SPECIFICATIONS

• Qualification:Bachelor’s orMaster’sdegreeinMarketing,Business,Communications,orarelatedfield
• Experience:2-3yearsofexperienceinsaleswithastrongfocusondigitalmarketingsolutions.
• ExperiencewithagenciesorInfluencer Marketingfirmsisanaddedadvantage.

WHAT MAKES YOU THE RIGHT FIT

Excellentcommunicationandinterpersonalskills

BasicknowledgeofATLandBTLadvertisingservices

Abilityto workindependently

andaspartofateam

Strongcustomerservicemindset

Benefits

WHAT WE OFFER

? ESOPs

?‍? Mentorship from industry leaders

? Flexible working hours

? Health & Accidental Insurance

✈️ Travel & Expense Reimbursement

?️ Compensatory Offs

? Company Retreats & Team Building Events

? Networking & Conference opportunities

? Structured Job Training

☕ Refreshments & Parking

? Open & Transparent Work Culture

? Client Perks & Benefits