Head CEPAA

Role Overview

• The General Manager – CEPAA is a strategic leadership role responsible
• for driving the organization's efforts in communication, education, public
• awareness, and advocacy. This position requires a dynamic media and
• communications professional who can develop and execute innovative strategies
• to amplify CanKids’ mission, raise awareness about pediatric cancer, engage
• diverse stakeholders, and advocate for systemic change. The General Manager
• will lead a multidisciplinary team to align messaging, build partnerships, and
• ensure impactful outreach through campaigns, content, and education.
• initiatives.

Key Responsibilities

• Strategic

Planning and Leadership

Design

and implement a holistic communication, patient education, and advocacy

strategy aligned with CanKids’ mission and vision.

Lead

initiatives to increase public awareness about pediatric cancer, care, and

survivorship while influencing policy and systemic change.

Develop

clear, impactful messaging tailored to diverse audiences, including

families, healthcare professionals, policymakers, donors, and volunteers.

Collaborate

with cross-functional teams, including fundraising, operations, and

program heads, to ensure consistent and aligned messaging.

• Public

Awareness and Advocacy

Lead

high-impact awareness campaigns, events, and initiatives that educate the

public and stakeholders about pediatric cancer.

Advocate

for healthcare equity by creating compelling advocacy materials, including

policy briefs, white papers, and position statements.

Build

partnerships with government agencies, healthcare organizations, and

nonprofits to further advocacy goals.

Represent

CanKids in external forums, panels, and events to enhance its advocacy

presence.

• Content

Development and Educational Outreach

Oversee

the creation of educational materials and resources for caregivers,

schools, healthcare providers, and other stakeholders.

Drive

storytelling initiatives to amplify patient and caregiver experiences,

creating empathy and awareness.

Develop

and manage content for websites, newsletters, reports, social media, and

other platforms to engage key audiences effectively.

Ensure

that all communication is culturally sensitive and resonates with target

demographics.

• Media

Relations and Digital Engagement

Build

and maintain strong relationships with media outlets, influencers, and

advocacy groups to increase visibility.

Respond

to media inquiries and ensure the organization’s leadership is

well-prepared for media interactions.

Drive

a strong digital presence through innovative social media campaigns,

online events, and community-building activities.

Monitor

digital analytics and feedback to measure campaign success and refine

strategies.

• Internal

Communication and Stakeholder Engagement

Foster

transparent and consistent communication within the organization to keep

staff informed, engaged, and aligned with CanKids’ mission.

Act

as a bridge between different teams, ensuring effective knowledge sharing

and collaboration.

Facilitate

training programs and workshops to build advocacy and communication

capacities within the organization.

• Brand and

Reputation Management

Uphold

and enhance CanKids’ brand identity and reputation as a leader in

pediatric cancer advocacy and support.

Proactively

manage crisis communication and sensitive issues to safeguard the

organization’s credibility.

Regularly

monitor brand perception and implement strategies to strengthen trust and

recognition.

• Budget

and Resource Management

Develop

and manage budgets for CEPPA-related initiatives, ensuring optimal use of

resources.

Identify

and leverage funding opportunities and grants to support communication and

advocacy projects.

Other Extended Duties

Perform additional tasks as assigned by

the CRMCO or the Board Committee.

Requirements

Required

Qualifications and Skills

Master’s

degree in Communications, Journalism, Public Relations, Marketing, Social

Work, or a related field.

Minimum

5+ years of relevant experience, preferably in a nonprofit, healthcare, or

advocacy-oriented role.

Strong

leadership and team management skills, with a proven ability to inspire

and guide diverse teams.

Demonstrated

experience in public awareness campaigns, advocacy, and stakeholder

engagement.

Exceptional

written and verbal communication skills, including expertise in

storytelling and crafting impactful messages.

A

deep understanding of digital marketing, social media, and analytics

tools.

Ability

to build and maintain strong relationships with media, influencers, and

advocacy networks.

Strategic

thinker with problem-solving skills and the ability to manage multiple

projects in a fast-paced environment.

Passion

for the mission of CanKids and a commitment to making a tangible impact in

pediatric cancer care and advocacy.

Preferred

Skills

Experience

in the Indian healthcare or nonprofit sector, particularly in advocacy

roles.

Knowledge

of policy frameworks and healthcare systems in India.

Familiarity

with regional languages and cultural sensitivities for effective

communication.

Proficiency

in tools like Canva, Adobe Suite, or other content creation platforms is a

plus.

Key Competencies

Strong

• analytical, organizational, and communication skills.
• Ability to lead
• and motivate diverse teams effectively.
• Strong skills
• in handling multiple projects and meeting deadlines.
• Expertise in
• crafting clear, impactful messages and storytelling.
• Proficiency in
• digital marketing, social media, and analytics tools.
• Building and
• maintaining relationships with media, influencers, and advocacy networks.

Understanding

of local languages, cultures, and healthcare systems for effective outreach.

Key Deliverables

Lead and

coordinate the CEPAA team and vendors.

Build CanKids'

brand and visibility.

Strengthen

• digital and online presence.
• Develop and
• support childhood cancer health information portals.

Communicate

• CanKids’ mission and updates to stakeholders.
• Manage media
• relations, press releases, and external communications.
• Handle social
• media platforms and brand-building activities.

Ensure

• effective communication with employees and volunteers.
• *CanKids KidsCan is
• an equal opportunity employer. We are committed to building a diverse and
• inclusive workplace where all individuals are welcomed and respected. We
• encourage applications from candidates of all gender identities, sexual
• orientations, abilities, ethnicities, and socio-economic backgrounds to apply