Programmatic Advertising Trainer - DNPT001

Role Overview

As per experience

PROGRAMMATIC ADVERTISING TRAINER

• The Programmatic Advertising Trainer will design and deliver classroom-based training
• sessions on programmatic advertising for students, working professionals, and business
• owners at Digital Nest's Hyderabad campus. This part-time, on-site role involves creating
• structured lesson plans, developing learning materials and case studies, and conducting
• interactive workshops to explain concepts such as ad exchanges, DSPs, targeting, bidding
• strategies, and campaign optimization. The trainer will demonstrate real-time campaign
• setup on major platforms, guide learners through hands-on exercises, and review
• assignments to provide constructive feedback.

Key Responsibilities

• Design and deliver classroom-based training sessions on programmatic advertising for

students, working professionals, and business owners

• Create structured lesson plans, learning materials, and case studies
• Conduct interactive workshops covering ad exchanges, DSPs, targeting, bidding

strategies, and campaign optimization

• Demonstrate real-time campaign setup on major platforms and guide learners through

hands-on exercises

• Review learner assignments and provide constructive feedback
• Stay updated on industry trends and collaborate with the academic team to refine course

content

• Support assessment, certification, and career-readiness activities

Required Skills

• Strong expertise in programmatic advertising platforms (e.g., DV360, The Trade Desk,

Google Ads Display), including campaign setup, optimization, and reporting

• Solid grounding in digital marketing fundamentals — display advertising, audience

targeting, remarketing, and performance marketing strategies

• Analytical and data interpretation skills, with the ability to explain KPIs such as CPM, CPC,

CTR, CPA, ROAS, and use analytics tools to evaluate campaign performance

• Strong instructional and communication skills, including the ability to design training

content, deliver engaging sessions, and simplify complex technical concepts

• Practical experience with ad servers, tracking technologies, brand safety tools, and basic

knowledge of privacy and compliance in digital advertising

• Relevant experience as a trainer, mentor, or team lead in digital marketing or

programmatic advertising, preferably in an educational or corporate training

environment

• Bachelor's degree in Marketing, Communications, Business, or a related field; relevant

certifications in digital marketing or programmatic platforms are an advantage

• Ability to work on-site in Hyderabad, manage part-time schedules, and engage effectively

with diverse learner groups across varying experience levels