Content Strategist

• Job Title: Content Strategy
• Reporting To: AVP - Marketing
• About Finnovate: Finnovate is a holistic financial planning and wealth advisory platform.
• We are passionate about transforming the way Indians get personal
• finance advice. Our team is dedicated to providing comprehensive
• financial solutions that cater to the unique needs of our clients.
• Location: Mumbai
• Employment Type: Full time

Key Responsibilities

• Develop and execute a comprehensive content strategy aligned with

business objectives.

• Plan and manage content calendars across platforms (website, blogs,

social media, email, etc.).

• Conduct audience research to understand user needs, behaviors, and

content preferences.

• Ensure consistency in brand tone, voice, and messaging.
• Collaborate with marketing, design, product, and SEO teams.
• Analyze content performance using analytics tools and optimize

accordingly.

• Write content that engages with our TG- PR articles, blogs,

newsletters, video scripts, etc.

• Collaborate with our in-house financial experts to create content.
• Stay on top of industry trends and news, and incorporate it in your

content

• Write and edit content for blogs, articles, reports, newsletters, social

media, case studies, website pages, and product documents.

• Break down complex financial and investment topics into simple,

easy-to-understand language.

• Research industry trends in fintech, wealth management, mutual

funds, investments, taxation, and personal finance.

• Work closely with product, marketing, and research teams to create

accurate and compliant content.

• Create scripts for videos, product explainers, and campaigns when

required.

• Ensure content is SEO-friendly and aligned with brand guidelines.
• Proofread and maintain high standards of clarity, grammar, and

factual accuracy.

• Maintain a content calendar and ensure timely delivery.

Qualification & Skills

• Strong understanding of financial concepts
• Content writing experience in finance domain
• Good to have: Educational background or certification in finance

Years of Experience

5+ year of content writing and stargazing experience in finance domain

Benefits on being a part

• of Finnovate:
• ✓ Health Insurance: Coverage including options for dependents.
• ✓ Paid Time off: Vacation days and holidays, allowing employees to
• take time off while still receiving pay.
• ✓ Parental Leave: Paid time off for new parents, including maternity,
• paternity, and adoption leave.
• ✓ Professional Development: Opportunities for training, workshops,
• conferences to support employees' career growth.
• ✓ Recognition and Incentives: Performance-based variable pay or
• recognition programs to reward employees for their contributions.
• ✓ Company Events and Celebrations: Company outings, team-
• building activities for bonding between team members
• ✓ Employee Recognition Programs: Awards, incentives, or bonuses for
• outstanding performance or tenure.
• ✓ Employee Referral Programs: Bonuses or incentives for referring
• qualified candidates who are hired by the company.