Area Sales Manager (ASM) – Delhi NCR

• This is a remote position.
• Company Overview: www.indiamarketentry.com
• India Market Entry (IME) is a leader in market entry strategy and business expansion in the
• Education Sector in India. We excel in assisting international clients to establish themselves
• in the Indian market. Our mission is to build lasting relationships with customers through
• intelligent sales engagement, value-based selling, and deep market understanding.

About the role

• IME helps international education companies enter and scale in India. Selling to Indian
• institutions is a high-touch business — deals are won in the room, in front of a principal or a
• decision-making committee, not over email. That is why the Lead Sales Manager is a regional
• role: one LSM owns one region and is the face IME puts in front of schools there.
• You are the closer. Qualified leads reach you from the qualification engine (ISM, under Demand
• Operations); you carry the product into the room, run the demo, handle objections, and close.
• You also generate institutional leads from your own territory — a field presence is itself a lead
• source — and you feed those back into the engine so nothing escapes the funnel. You are
• certified on a focused set of products at any time, with Product Enablement backing you on the
• complex ones.

What you'll own

• Regional closure — own the demo-to-deal conversion and revenue for your region across

the portfolio that is live there.

• Institutional field sales — take qualified institutional leads from the engine, run the

in-person demo, and close. This is the core of the role.

• Remote closure — close D2C / EduPreneur deals routed to you over call/demo, between

field visits. Same closing skill, different channel.

• Regional lead generation — surface institutional opportunities in your territory and route

them back through ISM for qualification and logging (one funnel, one source of truth — no

side-channel).

• Field assist to the channel team — where your field presence puts you near distributors,

make introductions and lend support to the outbound/channel lane. You assist; the channel

lane owns the distributor relationship and the number.

• Product certification discipline — stay certified on your 3–4 priority products at a time;

carry only what you are certified on, and pull in Product Enablement for products beyond

your current set.

• CRM discipline — keep your pipeline, demo activity, and outcomes current in the CRM so

Demand Operations can track conversion accurately.

How success is measured

• Demo-to-deal conversion — the headline metric for the role.
• Revenue through IME for your region.
• Quality of qualified-lead acceptance — you and the engine share accountability for the

seam: weak leads get flagged back, strong leads get closed.

• Regional lead contribution — institutional opportunities generated and routed from your

territory.

• Certification currency — staying field-ready on your assigned products.

What this role is not

• To keep the model clean: you do not qualify your own inbound leads (the ISM engine does that),
• you do not own distributor relationships (the channel lane does that — you assist), and you do
• not carry products you are not certified on into a demo (Product Enablement co-demos or
• fast-tracks your certification first).

Qualification

• 8-10 years in field sales / B2B institutional sales, ideally selling into schools, colleges, or to

education buyers.

• A proven closing record — you are measured on deals closed, not meetings held, and you

are comfortable with that.

• Strong in-person demo and presentation skills — you can hold a room of decision-makers

and move them to a decision.

• Deep knowledge of your region — the schools, the buying cycles, the people who

decide, and how to get in front of them.

• Discipline with CRM and pipeline data — you keep your numbers honest and current.
• Willingness to travel within your region for field demos and relationship-building.

Preferred

• Existing institutional relationships in the assigned region.
• Experience selling international or premium education products / classroom technology.
• Comfort closing across both in-person and remote channels.
• Exposure to a structured certification or enablement process.

Requirements

Qualification

• 8-10 years in field sales / B2B institutional sales, ideally selling into schools, colleges, or to

education buyers.

• A proven closing record — you are measured on deals closed, not meetings held, and you

are comfortable with that.

• Strong in-person demo and presentation skills — you can hold a room of decision-makers

and move them to a decision.

• Deep knowledge of your region — the schools, the buying cycles, the people who

decide, and how to get in front of them.

• Discipline with CRM and pipeline data — you keep your numbers honest and current.
• Willingness to travel within your region for field demos and relationship-building.

Preferred

• Existing institutional relationships in the assigned region.
• Experience selling international or premium education products / classroom technology.
• Comfort closing across both in-person and remote channels.
• Exposure to a structured certification or enablement process.