Account Intelligence & Profiling

Build detailed account profiles covering IT infrastructure, tech stack, digital assets, IT budgets, and procurement patterns
Identify and map C-level executives, decision-makers, and buying committees across target accounts
Track company triggers: funding, M&A, leadership changes, expansions, technology investments, and strategic announcements

Market Research & Industry Insights

Conduct vertical-specific research (BFSI, Healthcare, Retail, Manufacturing, Technology, etc.) to identify trends, pain points, and opportunities
Monitor competitor activity, market shifts, and emerging technologies relevant to target accounts
Prepare periodic intelligence briefs and dashboards for sales and marketing leadership

Collaborate with ABM and demand gen teams to prioritize target account lists (Tier 1/2/3) based on fit, intent, and engagement signals
Provide account insights to personalize campaigns, content, sales decks, and event invitations
Support segmentation, persona mapping, and buying journey analysis for ABM plays

Maintain accurate account and contact data in CRM (Salesforce/HubSpot) and marketing automation platforms
Enrich account records using tools like LinkedIn Sales Navigator, ZoomInfo, Crunchbase, Tofler, ZaubaCorp, and similar
Ensure data quality, compliance, and timely updates for research coverage

Partner with SDRs, AEs, and marketing managers to align research outputs with outreach strategies
Support event targeting by identifying high-potential accounts for webinars, roundtables, and industry conferences
Respond to ad-hoc research requests for strategic deals, RFPs, and executive briefings

Bachelor's degree in Business, Marketing, Economics, Statistics, or related field (MBA preferred but not mandatory)
2 to 5 years of experience in account intelligence, market research, competitive intelligence, business research, or ABM
Strong understanding of enterprise IT, technology stacks, cloud infrastructure, and digital transformation trends
Proficiency in research and intelligence tools: LinkedIn Sales Navigator, ZoomInfo, Crunchbase, Tofler, ZaubaCorp, SimilarWeb, Gartner, Forrester (exposure to any 3–4 tools is sufficient)
Advanced Excel skills (pivot tables, VLOOKUP, data cleaning) and comfort with CRM systems (Salesforce, HubSpot, Zoho)
Excellent written and verbal communication skills with the ability to synthesize complex data into clear, actionable insights
High attention to detail, ability to work independently, and manage multiple priorities in a fast-paced environment

Job description provided by Ample.
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