Trainer- Digital Marketing

• 1.Design and deliver structured training
• for the Digital Marketing course under NIIT Foundation’s AI Employability &
• Skilling Program.
• 2.Build learner capability in digital
• marketing fundamentals, campaign planning, audience segmentation, content
• strategy and online brand promotion.
• 3.Deliver practical modules on social
• media marketing, search engine optimisation (SEO), search engine marketing
• (SEM), email marketing and digital advertising fundamentals.
• 4.Introduce AI-enabled marketing tools
• for brainstorming, copywriting, campaign ideas, content calendars and creative
• optimisation.
• 5.Train learners on digital marketing
• analytics, campaign metrics, audience engagement, reach, impressions, clicks,
• conversions and reporting.
• 6.Provide practical exposure to tools such as
• Google Analytics, Google Ads, Meta Business Suite/Ads Manager, SEO tools and
• email marketing platforms, as relevant to the curriculum.
• 7.Demonstrate responsible use of
• Generative AI in marketing, including prompt writing, content review,
• fact-checking, brand consistency, privacy and copyright awareness.
• 8.Design hands-on assignments, campaign
• simulations, case studies, content calendars, sample ad campaigns and
• portfolio-based projects.
• 9.Conduct interactive webinars and
• doubt-clearing sessions and mentor learners with varied levels of digital
• proficiency.
• 10.Assess learner performance through
• assignments, quizzes, projects and course assessments; provide timely feedback
• and remedial support.
• 11.Track learner attendance, engagement,
• progress, assessment outcomes and completion through LMS/MIS and share reports
• with the program team.
• 12.Support employability through
• portfolio development, resume guidance, mock interviews and preparation for
• entry-level digital marketing roles.
• 13.Create and update training content,
• presentations, tool demonstrations, assignments, question banks and project
• briefs.
• 14.Keep training activities aligned with
• current digital marketing practices, platform updates and entry-level industry
• requirements.
• 15.Document learner projects, success
• stories and relevant training insights for program reporting and impact
• documentation.

Requirements

• 1.Bachelor’s/Master’s degree in
• Marketing, Digital Marketing, or a related discipline. Relevant certifications
• in Google Ads, Google Analytics, Meta advertising, SEO or digital marketing are
• an advantage.
• 2.Practical understanding of Generative
• AI tools for content ideation, copywriting, campaign planning, creative
• variations, audience research and marketing productivity. Ability to teach
• responsible use and verification of AI-generated outputs.
• 3.Creative, analytical and
• learner-centric approach.
• 4.Strong practical orientation and
• ability to demonstrate tools and workflows.
• 5.Ability to simplify digital marketing
• concepts for learners from diverse academic backgrounds.
• 6.Focus on employability, portfolio
• development and job-role readiness.
• 7.Strong facilitation, mentoring and
• collaboration skills.