Marketing Analyst

Position - Marketing Analyst

• Location: Noida
• Experience: 2–4 Years
• Work Mode: Hybrid
• Employment Type: Full-time

Required Skills

B2B Digital Marketing

Demand Generation

Lead Generation

Marketing Operations

HubSpot / Zoho CRM

Campaign Management

Social media strategy

Influencer marketing

Key Responsibilities

• Analyse marketing performance across SEO, SEM, paid, email, social, and events.
• Track campaign ROI, CAC, conversions, and other marketing KPIs.
• Build and maintain marketing dashboards and performance reports.
• Analyse the MQL → SQL → Closed-Won funnel and identify improvement areas.
• Conduct market, competitor, and customer research.
• Work with marketing teams to measure campaign and launch performance.
• Analyse customer and account data for B2B SaaS segmentation and targeting.
• Prepare reports and presentations for marketing and leadership teams.
• Maintain accurate data across CRM, marketing, and analytics platforms.
• Support marketing budget tracking and forecasting.