Head Of Marketing

• Hitech Formulations is a research-driven CDMO specializing in dermatology and personal care formulations, offering
• end-to-end formulation development, clinical validation and scalable manufacturing to leading brands in India and
• globally.
• We are looking for a Head of Marketing to shape Hitech’s next phase of brand, market presence and demand
• generation. The mandate is to establish HiTech Formulations as a globally recognized, science- and specialty-led
• formulation partner and build a strong market-pull engine across pharmaceutical companies, credible D2C brands
• and emerging category leaders.
• Working closely with the leadership teams, the Head of Marketing will translate Hitech’s science, formulation expertise
• and industry experience into market authority, stronger client relationships and new business opportunities. (This role
• does not involve regular client meetings, that is a function of Sales, However, Ideating and building communication
• structures and collaterals will be a part of this role)

What You’ll Own

• Brand Direction & Approval Authority
• Expression and consistency of the Hitech brand across Pharma and D2C, nationally and globally, ensuring a

unified brand voice and storytelling across all touchpoints.

• Development and quality of all key brand and marketing assets, including capability decks, specialty decks,

scientific content, reports, presentations, website and digital assets.

• Serve as the final brand authority for all outbound communication, with accountability for tone, messaging,

quality and overall brand fit.

• Content Strategy
• Build and drive a top-of-funnel strategy that strengthens awareness, credibility and inbound demand

through science-led thought leadership and industry-relevant content.

• Build and manage a scalable, cross-platform content engine across website, LinkedIn, PR, events, Instagram

and YouTube, with a unified master content and campaign calendar.

• Leverage AI and emerging tools to increase content velocity and scale while maintaining Hitech’s standards

for quality, credibility and brand consistency.

• Event and Exhibition Experience
• Design and lead high impact Event and exhibition experiences that bring Hitech’s science, capabilities and

brand to life while creating meaningful client and prospect engagement

• Client Engagement & Relationship Building
• Build structured communication and relationship programs that increase retention, depth of engagement

and opportunities for expansion. (Direct client management remains with Sales)

• Develop strategic programs to nurture prospective clients before they enter an active buying cycle.
• Team&AgencyLeadership
• Lead the marketing team and build approval workflows and rhythms that keep a fast-moving function

aligned.

• Work closely with sales and business development to ensure marketing translates into meaningful

commercial opportunities and a singular brand

Requirements

Skills and Capabilities

We are looking for a strategic, commercially sharp and intellectually curious marketer who can operate comfortably

at the intersection of science, business, and brands.

You should

• Have 10–15+ years of relevant marketing/brand experience, preferably in a science-led or complex

B2B/B2B2C/Pharmaceutical/Cosmeceutical Marketing industry.

• Have experience building or repositioning brands, not just executing campaigns.
• Understand B2B relationship building, thought leadership and demand generation.
• Be able to simplify complex scientific/technical subjects into compelling narratives.
• Have strong storytelling, communication and stakeholder-management skills.
• Be comfortable working directly with founders, CXOs, scientists, R&D and sales teams.
• Be hands-on enough to build from the ground up, while strategic enough to think beyond individual

campaigns.

• Have a strong understanding of how brand, reputation and commercial growth connect
• Have a strong understanding of the Meta ecosystem, Marketing Automation Tools and AI Fluency

• Why this Role?
• Real authority and autonomy to shape Hitech’s next phase of growth, defining its global positioning, building science-
• led market authority and creating the pull that brings the right partners to Hitech. You’ll shape how the brand is
• perceived, how it builds relationships and ultimately, the quality of opportunities it creates