Senior Press Officer

Story so far In 2017, INEOS Chairman Sir Jim Ratcliffe, a British car enthusiast and experienced adventurer, identified a gap in the market for an uncompromising 4X4 engineered for modern day compliance and reliability. INEOS Automotive Limited was formed and a senior team of automotive professionals assembled to bring the vision to reality with a fresh perspective of 4X4 development and manufacturing. In 2022 the INEOS Grenadier was launched: a truly global 4X4 built from the ground up that combines rugged British spirit and design with German engineering rigour.

The Grenadier provides best-in-class off-road capability, durability, and reliability with the modern comfort and refinement customers expect wherever they are in the world. In 2023 a double-cab pick-up variant of the Grenadier was launched called the Quartermaster. INEOS Automotive is a subsidiary of INEOS, a leading manufacturer of petrochemicals, specialty chemicals and oil products. It employs 24,500 people across 29 businesses, with a production network spanning 154 sites in 27 countries.

From paints to plastics, textiles to technology, medicines to mobile phones, materials manufactured by INEOS enhance almost every aspect of modern life. In 2025, INEOS had sales of $55bn. To find out more about INEOS Automotive, visit www.ineosgrenadier.com. People and Culture Easy never changed anything. Not in manufacturing, science, engineering or energy - and certainly not elite sport. At INEOS we tackle every challenge head-on, and we help extraordinary athletes achieve extraordinary things.

When it comes to making positive change, we know nothing gets done without grit, rigour and humour. Our Automotive team consist of around 1500 employees, 10 locations and 44 nationalities, we're an international team working together to challenge the ordinary. If this sounds like you, let's talk. Your role: We are seeking a highly motivated and experienced Senior Press Officer to join our dynamic and rapidly growing Marketing and PR team at INEOS Automotive.

In this critical role, you will be responsible for developing and executing strategic media relations and campaigns that elevate the visibility of the INEOS Grenadier brand and product lineup and drive positive public perception in the US and Canada. You will work closely with the marketing, media, and leadership teams here and in the headquarters in the UK to shape and tell our compelling brand story, and positively position INEOS Automotive vehicles in the minds of new car shoppers.

Responsibilities include (but not limited to): Develop and execute comprehensive media relations strategies aligned with INEOS Automotive objectives and product launches. Build and maintain strong relationships with key automotive, lifestyle, and business journalists and content creators. Secure positive media coverage in top-tier publications, broadcast outlets, and online platforms. Press Release distribution Draft press releases, media advisories, and other media materials.

Monitor media coverage and analyze its impact. Proactively identify and respond to media inquiries. Identify, onboard and manage a USMCA PR agency, ensuring they deliver on brief / track output. Fleet management; create and run a press fleet loan strategy, to ensure full utilization of the fleet. Oversee press handovers. Manage media requests and coordinate interviews with company executives and spokespeople. Track media mentions and analyze media sentiment.

Develop and maintain media lists and databases. Collaborate with internal teams to ensure consistent messaging across all communication channels. Stay abreast of industry trends and media landscape. Contribute to the development of crisis communication plans. Attend industry events and conferences to build relationships with media and industry influencers. Product placement and branded integrations activation. Oversee press content creation in the Americas.

What we are looking for: Bachelor's degree in Communications, Journalism, Public Relations, or a related field. 8 years of experience in public relations or media relations, with a strong focus on automotive. Proven track record of securing high-quality media coverage in major publications (automotive, lifestyle). Extensive media contact lists. Excellent writing, editing, and communication skills. Strong interpersonal and relationship-building skills.

Ability to work independently and as part of a team. Ability to collaborate and manage agency partners. Strong project management and organizational skills. Experience with media monitoring and analysis tools. Creative thinker and storyteller. Desirable: Experience working in a fast-paced, startup environment; franchise brands. Experience with social media and digital marketing. Experience in off-roading. If the role sounds of interest and you want to learn more, please apply.

If your application is successful one of our team members will be in touch to arrange an initial conversation!