Content Operations Analyst – HubSpot

Website:Leading Global Technology Research & Advisory Firm | ISG (isg-one.com)

ISG(Nasdaq:III) is a global AI-centered technology research and advisory firm. A trusted partner to more than 900 clients, including 75 of the world’s top 100 enterprises, ISG is a long-time leader in technology and business services that is now at the forefront of leveraging AI to help organizations achieve operational excellence and faster growth. The firm, founded in 2006, is known for its proprietary market data, in-depth knowledge of provider ecosystems, and the expertise of its 1,600 professionals worldwide working together to help clients maximize the value of their technology investments.

Job Description – Content Operations Specialist

We are seeking a highly detail-oriented and execution-focused Content Operations Specialist to support and scale ISG’s digital content ecosystem. This role will play a critical part in strengthening our use of HubSpot as a central content platform, ensuring high-quality publishing, maintaining website hygiene, and enabling structured content delivery.

Key Responsibilities

• Build, publish, update, and maintain content in HubSpot
• Maintain website hygiene and remove outdated content
• Maintain and update structured data tables (HubDB) supporting LLM integrations
• Support content lifecycle management (publish, update, retire decisions)
• Support email execution and CRM updates
• Track content performance metrics (page views, engagement, video usage)
• Support contact database management, ensuring data accuracy and cleanliness
• Execute controlled email campaigns in alignment with governance standards
• Maintain and apply standardized email templates and formats
• Coordinate email sends to avoid overlap and over-communication
• Ensure compliance with data privacy regulations (e.g., GDPR) and internal policies
• Help ensure HubSpot data structures (HubDB, GUIDs, URLs) are maintained accurately

Skills & Required Qualifications

• Education: Bachelor’s degree in relevant field
• Experience: 3–5 years of experience in content operations or CMS
• Documentation & Compliance: High attention to detail for quality control, consistency, and brand adherence.
• Analytics & Reporting: Familiarity with HubSpot analytics dashboards or similar tools and experience tracking and interpreting content performance metrics.

HubSpot & CMS Expertise

• Proven hands-on experience working in HubSpot CMS and Marketing Hub (required).
• Strong understanding of HubSpot content publishing workflows (pages, blogs, landing pages).
• Experience working with HubDB, modules, templates, and structured content.
• Familiarity with HubSpot asset management, file systems, and content organization.
• Experience troubleshooting publishing issues and ensuring content integrity within HubSpot.

CRM & Email Operations

• Experience using HubSpot for email campaign execution and template management.
• Understanding of contact management, segmentation, and list hygiene.
• Familiarity with email governance practices, including approvals and QA.
• Awareness of data privacy and compliance requirements (e.g., GDPR).

Technical Skills

Familiarity with basic HTML/CSS.

Comfort working with content databases, templates, and systems at scale.

Soft Skills: Proactive mindset, problem-solving ability, adaptability, and ability to manage multiple priorities. Strong communication skills to coordinate content updates and priorities.

At ISG, we don’t just accept difference — we celebrate it, we support it, and we thrive on it for the benefit of our employees, our clients, and our communities. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. ISG is proud to be an equal opportunity workplace, and we are committed to creating an inclusive environment for all employees. The more diverse and inclusive we are, the better our work will be.

The duties and responsibilities described in this job description may not be a comprehensive list. Additional tasks may be assigned to the employee from time to time and/or the scope of the job may change as necessitated by business demands.