Senior Marketing Manager

Location: New Century, KS (Plant), USA

Job Summary

• Are you passionate about shaping growth strategies and turning market insights into impactful customer solutions across the food industry?
• IFF is a global leader in flavors, fragrances, food ingredients and health & biosciences. We deliver sustainable innovations that elevate everyday products.
• Food Ingredients: Innovating improved nutritional profiles, better taste and texture, and greater cost efficiency to meet the needs of global food and beverage manufacturers.
• The role is based in New Century, KS. This role will be a hybrid role with the expectation to be on-site 3 days a week. Be part of a strategic, customer-focused, collaborative team where together we can achieve greatness and make a real impact.
• Where You'll Make a Difference
• Drive regional marketing strategies and growth initiatives across North America, supporting business objectives and category expansion.
• Partner closely with Sales, Applications, Innovation, and other cross-functional teams.
• Develop compelling value propositions, customer-facing presentations, one-pagers, and other marketing assets to support new initiatives.
• Drive and execute regional growth initiatives from concept through launch.
• Collaborate cross-functionally to ensure timely delivery of marketing materials and campaign execution
• Analyze market trends, customer needs, competitive activity, and industry data to identify growth opportunities.
• Develop compelling value propositions and marketing assets.
• Lead strategic customer engagements and presentations.
• Serve as a category expert for Bakery and Bars & Confectionery.
• Translate insights into actionable marketing strategies.
• Manage regional content platforms including Showpad.
• Utilize Salesforce CRM tools to track marketing activities.