What does the role entail? One of our key priorities is to scale up performance marketing and make it really effective at driving a lot more high-quality leads, and eventually, revenues. To achieve this, we are looking for a sharp, creative, and enthusiastic performance marketer with experience in driving quality leads across a variety of channels - Meta ads ,Google Ads,LinkedIn, and Quora, among others. - Responsible for planning, executing and maintaining performance marketing campaigns across channels - Responsible for end to end Creative strategy to scale and optimize performance marketing - Identify trends and insights, and optimize spend and performance based on the insights - Run and analyze continuous multiple experiments to find new opportunities for growth and efficiency. - Demonstrate ability to work at both the planning level (generating ideas for growth) and at the tactical level (managing campaign execution, creating and optimizing campaigns, analyzing traffic data). - Drive and track KPIs like revenue, conversions, CPA, CPI, etc. on daily basis and create performance reports What will excite us? - 4–6 years of hands-on, execution-heavy experience in performance marketing. - Strong expertise in both Google Ads and Meta Ads, managing campaigns at scale.
Experience with other channels is an add-on. - Background in EdTech (preferred) or a lead-gen / consumer tech business, ideally marketing to Indian audiences. - Proven experience scaling profitable campaigns through strong creative strategy, audience segmentation, and performance optimization. - Deep understanding of Google Ads, Meta Ads Manager, Meta Pixel, Conversion API, Google Tag Manager, attribution, and campaign measurement. - Strong experience optimizing campaigns using funnel metrics such as CPL, CPA, CAC, ROAS, and revenue. - Experience running high-velocity creative experiments and interpreting data to drive decisions. - Exposure to LinkedIn, YouTube, Reddit, Quora, or other emerging platforms is a plus. - Strong understanding of landing page optimization and conversion rate optimization (CRO). - Excellent written communication and stakeholder management skills.
What will you be doing? - Owning hands-on execution and optimization of Google and Meta campaigns across the entire funnel for the India business. - Developing and executing a creative testing roadmap, partnering closely with designers and content teams to continuously improve campaign performance. - Running structured experiments across creatives, audiences, keywords, bidding strategies, placements, and landing pages to unlock growth. - Managing budgets and pacing day to day, and identifying trends and insights to optimize spend and audience strategy. - Analyzing campaign and funnel performance to improve KPIs such as CPL, CPA, ROAS, conversion rates, and revenue. - Building performance dashboards and communicating actionable insights, not just reporting metrics. - Collaborating with Product, Sales, and Creative teams to improve lead quality and acquisition efficiency. - Contributing to expansion across other paid channels (LinkedIn, YouTube, Reddit, Quora, etc.) where applicable.
Why Will You Enjoy Working with Us? - Complete ownership; minimal management and a lot of autonomy. - Contribute directly to the success of the business and its top-line impact. - High-pedigree, high-caliber team. - Experiment, fail, and learn. - Rapid career progression for high performers. - Work from our office in Bengaluru alongside the Sales, Product, and Creative teams you partner with.
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