Location: Gurugram - Star Center
Job Summary
We are looking for a dynamic and result-oriented Government & PSU Sales professional to join the JioStar Branded Content team.
The role will be responsible for developing and growing business from Central & State Government Departments, PSUs, Government agencies, Tourism Boards and other institutional clients by creating integrated branded content, television, digital and OTT-led solutions.
The candidate should have a strong understanding of the government business ecosystem and the ability to identify opportunities, develop client relationships, respond to tenders/RFPs and convert opportunities into revenue.
Key Responsibilities
- Government & PSU Business Development
Identify and develop new business opportunities with Central/State Government departments, PSUs and government agencies.
Build and maintain strong relationships with senior government officials, agencies and institutional stakeholders.
- Branded Content Solution Selling
Develop integrated proposals across TV, JioHotstar/OTT, digital, social, content integrations, documentaries, IPs and on-ground/event-led opportunities.
Work closely with creative, content, production, media and commercial teams to develop customised solutions.
- Tender / RFP / EOI Management
- Track relevant government tenders, RFPs, EOIs and empanelment opportunities.
- Coordinate preparation and submission of technical and commercial proposals.
- Work with internal legal, finance, commercial and business teams for timely submission and compliance.
- Project & Revenue Coordination
Coordinate with internal teams for execution of awarded projects.
Track revenue, pipeline, collections and business MIS.
Skills & Attributes for success
- Strong understanding of Government / PSU sales ecosystem.
- Experience in media, advertising, branded content, digital, OTT or integrated marketing solutions preferred.
- Strong knowledge of Government tenders, RFPs, EOIs and empanelment processes.
- Excellent communication, presentation and negotiation skills.
- Ability to engage with senior government officials and institutional stakeholders.
- Strong business development and relationship-management capabilities.
- Ability to create and sell content-led solutions rather than conventional media inventory.
- Strong commercial understanding and ownership of revenue targets.
- Excellent coordination and project-management skills.
- Ability to work in a fast-paced, cross-functional environment.
Preferred Education & Experience
Graduate / Postgraduate in Business Management, Marketing, Media, Advertising, Communications or a relevant discipline.
MBA/PGDM in Sales & Marketing will be an added advantage.
Job description provided by JioStar.
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