Location: Asia Pacific, Japan, Tokyo-To, Chiyoda
Kenvue is currently recruiting for a
What we do
At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.
Who We Are
Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated.We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here.
Role reports to
マーケティング マネジャー
Location
Asia Pacific, Japan, Tokyo-To, Chiyoda
Work Location
Hybrid
What you will do
Position Summary
This role will play a critical role in brand management, leadingone ofbrands inKenvuebusiness from A to Z. This role would be fully responsible and accountable to own E2E brand P&L management and marketing execution, along with sustainable brand equity growth and business growth in short term and long term. This role will leada cross-functional team to deliver results, also have tight engagement withregionalteam to share, exchange knowledge and make exciting future with scalable innovation pipeline and portfolios.
Role Duty & Responsibilities
Brand Management
- Research & analysis
- Analyzes key performance indicators and financial reports such as brand sales and offtake
- Conducts consumer/market research to find new opportunityareasand assess the size of prize
- Brand strategy development & execution
- Develop business growth strategy and gain cross-functional alignment to develop innovativeand achievable business plans
- Develop longer term growth plan including brand evolution strategy
- Lead retail execution plan partnering with the sales strategy team & external distributor and cross-functionally with the commercial teams.
- Communication planning & execution
- Develops campaign brief, eco-system, consumer advertising, and marketing programs via systematic assessment of market trends, unmet consumer needs, and competitive activity.
- Design advanced communication and media plan based on deep consumer insight and media behaviors
- Flawless execution of marketing campaign with sense of urgency
- Displays skills in evaluating effectiveness of marketing tactics and return on investment to identify and provide input on potential areas for improvement
Key brand index management
- Keep track of brand health through appropriate measurement tools
- Plans andforecasts forsales
- Budget planning and tracking
Whatwearelookingfor
#LI-AN01
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Job description provided by Kenvue.
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