Sales Development Representative

KOSTAL Group is a globally active, family-owned German company renowned for delivering innovative, market-leading solutions in the solar and automotive industries. Founded in 1912, the company has grown into a worldwide organization with around 20,000 employees across 47 locations in 22 countries.

As part of its continued expansion, KOSTAL established KOSTAL Business Services (KBS) in 2022, marking the launch of its first Business Service Centre in Hungary. This hub provides high-level support across key functions including IT, finance, procurement, master data, sales, and human resources.

Designed as a global centre of excellence, KBS focuses on delivering complex, high value-added services that strengthen and support KOSTAL’s international operations.

Overall Purpose of Job

vaylens’s mission is to “empower electric vehicle charging, simple and reliable.” Our platform connects Charge Point Operators (CPOs) with EV drivers, offering a comprehensive charge point management suite and seamless payment processing. We’re on an ambitious journey to expand across Europe as part of the KOSTAL Group - and we’d love your support!

As a Sales Development Representative (SDR) for the DACH region (Germany, Austria, Switzerland), you will play a key role in accelerating the transition to electric mobility by driving the growth of vaylens’ SaaS solutions. You are responsible for identifying, qualifying, and engaging prospective SMEs, bridging the gap between marketing-generated leads and successful sales conversions. By building strong initial relationships and understanding customer needs, you will help position vaylens as the go-to solution for EV charging management in the DACH market.

Your efforts will directly impact our growth by generating high-quality opportunities for our sales organization and positioning vaylens as the go-to partner for EV charging management solutions.

Main tasks, roles and responsibilities

Identify, qualify, and nurture inbound leads from SMEs and larger enterprises in the DACH region, managing the full lead qualification process and ensuring a smooth handover to Account Executives; close smaller opportunities independently where appropriate.

Research, identify, and contact target companies via outbound campaigns (calls, emails, LinkedIn) to generate interest and book qualified meetings for the sales team.

Support upselling and cross-selling initiatives to existing customers and contribute actively to regional sales targets and company growth goals.

Build and maintain a strong understanding of the DACH e-mobility landscape, including local incentives and market trends, to effectively position vaylens’ SaaS solutions and address customer pain points.

Maintain and update leads, activities, and pipelines in Salesforce with accuracy and transparency, tracking performance metrics and continuously optimizing outreach strategies.

Collaborate closely with marketing, customer success, and product teams to align lead conversion efforts, share feedback, and contribute to continuous improvement of processes, campaigns, and customer experience.

Represent vaylens as a trusted advisor during discovery calls and events, educating prospects on the value of smart charging solutions and the benefits of vaylens’ software capabilities.

Experiences & requirements

Education

University degree in Business, Marketing, or a related field, or equivalent practical experience in sales or business development.

Work experiences – time/seniority/sector

Several years of experience in Sales Development, Business Development, or Lead Generation — ideally in SaaS, tech, or e-mobility industries.

Industry knowledge: strong familiarity with SaaS business models; prior experience in the e-mobility or automotive/energy sector is a strong plus.

Technical/ IT knowledge

• Familiarity with CRM systems (preferably Salesforce).
• Experience with sales enablement tools and digital communication platforms.
• Language – with level
• Close to native-level German and very good English required
• Additional European languages are a plus.
• Mobility requirements
• Occasional travel within Europe (approx. 2–4 weeks per year) for team meetings, trainings, or customer events.

Required Skills & Competencies

• Excellent written and verbal communication skills with a confident, engaging style.
• Strong organizational abilities and a performance-driven mindset.
• High level of self-motivation and resilience in a fast-paced environment.
• Customer-focused attitude with strong listening and discovery skills.
• Ability to collaborate effectively across international teams.
• Curiosity and willingness to continuously learn about new markets, tools, and technologies.
• Interest in getting to know our charge point management solution and learning about new software tools, experience in the EV charging business would be an advantage.
• Ability to handle and prioritize multiple customers in a fast-paced environment while maintaining attention to detail.
• Empathy, patience, and professionalism when dealing with customer inquiries, even under pressure.

What do we offer

• Flexible working conditions with remote work possibility (in-person presence is required from time to time), you can have a real work-life balance
• Modern, newly renovated, sustainable office with parking space and bicycle storage area in the heart of Budapest
• Supportive, diverse and highly skilled community
• Ability to really make a difference and build new processes from scratch, you can participate in the formation and shape of the BSC processes
• KOSTAL is a dynamically developing company, an independent, family-run business which provides much flexibility
• You can enjoy our value-oriented work culture: we are down-to-earth, appreciative, inspiring and innovative