At a glance
- Type
- Full Time
- Location
- RemoteBurlington, CA
- Posted
- Mar 20, 2020
- Company size
- Startup (1-50)
- Industry
- Technology/Software
About the role
- Krow provides next generation professional services automation (PSA) that is easy to use and deploy and built on the leading cloud platform from Salesforce.
- Our PSA application helps transform client delivery with a single unified solution for services teams and companies, providing the most connected and collaborative platform for customer success.
- Build a multi-channel campaign strategy to drive new prospect and expansion opportunity
- Own webinar program development and execution for various industries, use-cases, and awareness stages
- Working with the marketing, sales, partner, and product teams to ensure a system of continuous feedback and improvement
- Test and optimize new programs and channels. Continuously measure ROI and scale our efforts to drive new business
- Think outside the box and build creative customer acquisition and nurture programs that are sustainable and useful for prospects & existing customers
- Collaborate with sales teams and leaders on campaign implementation and follow up
- Actively monitor all campaign analytics, partner with our operations team to create appropriate reporting on campaign performance and communicate results effectively to the team with recommended actions for optimization
- Monitor, assess and report on integrated marketing campaigns performance and provide strategic direction and guidance based on analysis of results
- 3+ years marketing experience, with a focus on SMB marketing
- An understanding of how to marry data insights with content and creative to create memorable, consumer-grade campaigns
- Past experience in driving acquisition, expansion, and demand for self-serve trial-based platforms is a huge plus
- Comfortable using Hubspot and Salesforce
- Ability to build marketing campaigns that serve SMB needs by driving prospects to trial and eventually conversion and expansion.
- Experience owning end-to-end execution of demand generation campaigns
- A strong creative mind with the ability to ideate new campaign creatives and collaborate closely
- Get-it-done attitude with excellent project management skills for complex, cross-functional campaigns.
- Work 100% Remote. Significant Growth Opportunity
About Klient
Klient
Technology/Software · Startup (1-50)
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