Key Job Accountabilities 主要職務
- The Product Manager contributes to brand growth by effectively implementing marketing strategies, managing product portfolios, and driving new product initiatives in the local market.
- Brand Strategy & Growth Contribution: Define local brand strategy in line with international positioning, contributing to growth through new product launches and pillar products.
- Marketing Plan Execution: Implement new product launches, maintain growth of pillar products, and ensure effective execution of advertising adaptations, media recommendations, promotions, trade marketing, and digital marketing plans.
- Consumer & Market Insights: Develop a deep understanding of consumer insights and monitor local trends, providing feedback to regional/global teams for new product development.
- Portfolio & Financial Management: Manage the product portfolio to support brand business development, including budget oversight and financial implications of forecasts.
- Cross-Functional Collaboration: Interact effectively with other departments and teams to support marketing strategies and objectives.
- Must Have Aspects 必須項目
- Experience: 3+ years in marketing, with at least 2 years in product marketing or a related field.
- Alternative: Strong passion and demonstrable interest in product marketing, with relevant project/activity experience.
- Product & Brand Knowledge: Good understanding of relevant product categories, brand business models, and market trends.
- Local Market Expertise: Profound knowledge of local retail dynamics, competitive landscape, and consumer behavior.
- Analytical Skills: Proficiency in market research, data analysis, and insight-driven strategic formulation.
- Language: Business-level proficiency in Japanese and English.
Preferred Qualification 希望項目
- FMCG or cosmetic industry background.
- Financial acumen (P&L, expansion analysis, sales forecasts).
- Knowledge of advertising and media planning.
Job description provided by L'Oreal.
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