Art Director, Pulp Riot & Matrix DMI

Art Director

• Department: Professional Products Division
• Location: 10 Hudson Yards, New York, NY 10001
• Reports to: AVP, Creative Director

Role Mission

The Art Director owns and evolves the brand’s visual identity across campaigns, content, product launches and evergreen initiatives. The role translates brand strategy, product stories and audience insights into distinctive creative concepts and leads their execution across channels.

In partnership with the AVP Creative Director, Marketing, Product and external collaborators, the Art Director ensures that creative work is strategically grounded, culturally relevant and consistently well crafted as the brand grows.

Key Responsibilities

• Creative Direction and Brand Stewardship
• Own and evolve the brand’s visual identity across campaigns, content, product launches and evergreen channels.
• Translate brand strategy and product stories into clear, compelling visual narratives.
• Maintain brand standards and visual consistency across platforms and deliverables.
• Set a high standard for craft, composition, typography, color and image-making.
• Help foster a team culture of creative excellence, accountability and clear communication.
• Concept Development and Creative Execution
• Develop original concepts and visual territories from brief through execution.
• Extend creative concepts across digital, social, paid media, e-commerce, merchandising, retail and print.
• Design and oversee campaign assets, including social and e-commerce materials, media and e-commerce guides, storyboards, creative frameworks, and retail and merchandising materials.
• Adapt creative to platform-specific formats, performance goals and audience needs.
• Apply sound creative judgment—knowing when to push an idea, refine it or escalate a challenge.
• Production and Shoot Direction
• Develop creative direction for photo and video shoots, including casting, styling, set design and shot lists.
• Lead on-set art direction, solve issues in real time and make timely creative decisions.
• Partner with photographers, stylists, producers, editors and retouchers to deliver high-quality assets.
• Oversee production and post-production timelines, reviewing work for accuracy, consistency and detail through final delivery.
• Identify and address post-production issues before final delivery.
• Project Ownership and Creative Leadership
• Take ownership of creative execution from kickoff through final delivery.
• Ask thoughtful questions to clarify project objectives, scope and business needs.
• Bring strong visual perspectives and elevated solutions beyond the initial brief.
• Manage multiple projects and launches in a fast-paced, high-output environment while protecting creative quality.
• Communicate proactively and professionally with project teams and cross-functional partners.
• Present creative work clearly, explaining the vision and strategic rationale behind decisions.
• Provide direction, feedback and mentorship to junior creatives, as applicable.
• Collaboration and External Partnerships
• Collaborate with cross-functional and leadership teams.
• Partner with in-house copy and video teams to develop integrated, multi-channel campaigns.
• Manage and direct freelancers, photographers, stylists and production partners as needed.
• Cultural Awareness and Creative Tools
• Stay informed about trends across beauty, fashion, content and culture.
• Bring relevant cultural insights into creative strategy and execution.
• Use appropriate creative tools, including AI-enabled tools, to support ideation, visualization and creative development.
• Experience: 7+ years in art direction or visual design, ideally in beauty, fashion, lifestyle or another visually driven consumer category.
• Portfolio: A strong portfolio demonstrating concept development, visual storytelling, brand stewardship and polished work across campaigns, social, digital, e-commerce, retail and print.
• Concept Development: Ability to translate briefs, brand strategy, product stories and audience insights into distinctive creative concepts and channel-specific work.
• Production: Experience directing photo and video shoots from concept through final delivery, including casting, styling, set design, on-set decisions and post-production review.
• Design Craft: Strong command of composition, typography, color, image-making, layout and visual hierarchy.
• Leadership and Collaboration: Ability to present creative rationale, give actionable feedback, mentor junior creatives and work effectively with cross-functional teams and external partners.
• Project Management: Strong organization and communication skills, with the ability to manage multiple projects, timelines and stakeholders.
• Creative Judgment: Confidence in making decisions, refining concepts, resolving production challenges and escalating issues when needed.
• Cultural Awareness: Interest in beauty, fashion, content and culture, with the ability to apply relevant insights to creative work.
• Tools: Proficiency in Adobe Creative Cloud, particularly Photoshop, Illustrator and InDesign; experience with presentation and collaboration tools; and familiarity with AI tools that support ideation, visualization and creative development.

What We Offer

• Salary Range: $138,500–$200,800. Actual compensation will depend on job-related factors, which may include geographic location, work experience, education and skill level.
• Competitive Benefits: Medical, dental, vision, 401(k) and pension plan.
• Hybrid Work Policy: Up to two days per week working from home for eligible roles, subject to manager approval.
• Flexible Time Off: Paid company holidays, paid vacation, the Vacation Buy Program, volunteer time and Summer Fridays.
• Company Perks: VIP access to L’Oréal’s internal shop for discounted products and a monthly mobile allowance.
• Learning and Development: E-learning, Lunch & Learn sessions, mentorship programs and more.
• Employee Resource Groups: Think tanks and innovation squads.
• Wellness: Access to mental health and wellness programs.

Your Future Team

At L’Oréal, our Digital team offers the opportunity to be at the center of the company’s digital transformation. We are determined to be pioneers in the new beauty tech world. By incorporating digital into everything we do, we are creating better relationships with our consumers. When beauty and tech collide, the impossible can happen. Come join our dynamic team!

We Are Committed and Engaged

Don’t meet every single requirement? At L’Oréal, we are dedicated to building a diverse, inclusive and innovative workplace. If you’re excited about this role but your experience doesn’t align perfectly with every qualification listed, we encourage you to apply. You may be the right candidate for this or another role.

We are an Equal Opportunity Employer and take pride in fostering a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices on the basis of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition, disability or any other legally protected status.

If you are a qualified individual with a disability or a disabled veteran and need a reasonable accommodation during the application or hiring process, please contact [email protected]. You may request an accommodation at any time.

All information will be kept confidential to the maximum extent permitted by law and in accordance with EEO guidelines.