Growth and Marketing Lead

• We’re building India’s first land-tech brand. You’ll make it famous.
• Everyone in India owns land, thinks they own land, or wants to own land.
• Everyone fears losing it, or fighting for it.
• But no one understands how to navigate this.
• We’ve got the tech. We’ve got the network. Now we need someone who can make it a
• household product — across languages, across formats, across platforms.

What You’ll Own

• Mass-market marketing engine: Run digital and offline campaigns that convert both

tech-savvy users, uncles and people who’ve never seen an EC in their life.

• Hyperlocal content + performance: Facebook in Vijayawada, Telegram in

Hyderabad, hoardings in Bengaluru — you’ll figure out where the users are, and how

to speak their language.

• Trust-building comms: Videos, articles, influencers, local language explainers —

anything that goes deep to the Indian landowner. You’ll simplify what lawyers

complicate.

• Distribution experiments: From channel partners (like real estate agents or MeeSeva

centers) to field agents or mandal-level WhatsApp groups — you’ll design systems

that scale.

• Team building: Hire and lead content folks, ad ops, vernacular translators, and even

• ground staff if that’s what growth needs.
• Who You Are (or at least, who we want you to be)
• You don’t need to tick every box. But some are non-negotiable:

Must-haves

• You are obsessed with the end user — how they think, what they fear, how they

decide. You don't ship campaigns for CPMs, you ship them to change behavior.

• You’ve built for real India — not just Instagram India. You know how different

Bhopal is from Bangalore, and how Bhimavaram thinks.

• You have run marketing that leads to transactions, not just impressions. You’ve

owned CAC. You’ve bled for ROAS.

• You know how to build trust — especially when the product deals with legality, fear,

and money.

Nice-to-haves

• You’ve led vernacular or regional campaigns
• You’ve worked in fintech, govtech, proptech, insurance, or any sector where the

user doesn’t understand what they’re buying, but still must buy it

• You’ve worked on or with distribution-led growth — ground teams, WhatsApp

flows, channel partners, etc.

What You’ll Have Autonomy Over

• Narrative → “India’s fastest title search engine” is just the feature. You’ll shape the

emotion behind it.

• Budget → We’ll back you to scale the best-performing bets, and cut what doesn’t

work.

• Org → Build your marketing team from scratch. You’re the first marketer in the

company.

Why Join Us

• This isn’t a D2C brand peddling vanity or hype. This is real India, real problems,

real consequences.

• You’ll build the first brand that makes property paperwork feel understandable,

urgent, and empowering.

• You’ll see your work on WhatsApp groups, family calls, and mandal office walls.
• And you’ll get to do it before anyone else does — because we’re ahead of the

curve, and we intend to stay that way.

How to Apply (Don’t be boring)

• Send a plan.
• If you were running marketing at Landeed, what would your first 30 days look like?
• Pick any region, any channel, any persona.
• Convince us you understand the user — and know how to reach them.

Qualifications

Bachelor's degree in a STEM field (Science, Technology, Engineering, or Mathematics). Minimum of 3 years of experience in digital marketing. Proven experience in developing and executing successful digital marketing campaigns. Strong analytical skills and experience in analyzing campaign data to make data-driven decisions. Excellent communication skills and the ability to work collaboratively with clients and team members. Passion for digital marketing and a commitment to continuous learning and improvement.