Marketing Data Analytics Manager

Location: Remote Job Posting

Job Summary

We are seeking an experienced Marketing Analytics hire to lead the measurement, forecasting, and optimization of our marketing investment across all D2C marketing channels. This role owns the analytical infrastructure that informs how we allocate spend, evaluate channel performance, and project growth. You will partner directly with executive leadership, marketing channel owners, finance, and data engineering to translate complex analyses into clear, actionable recommendations that drive business outcomes.

This is a highly visible, cross-functional role for a leader who can move fluidly between deep technical work and executive communication in a fast-paced environment.

Responsibilities

Performance Outcomes

Multi-Touch Attribution: Design, build, and continuously improve multi-touch attribution (MTA) models to measure channel and campaign contribution across the full customer journey.