Manager, Brand Marketing

Location: 1 Presidents Choice Circle, Brampton, ON

Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well®.

At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong.

Why is this role important?

Great brands don't just tell stories, they create experiences, spark conversations, and build meaningful connections with customers.

As a Manager, Brand Marketing at Loblaw, you'll play a key role in bringing some of Canada's most recognized and loved brands to life. From bold, integrated marketing campaigns and exciting brand partnerships to memorable activations and innovative customer experiences, you'll help turn creative ideas into impactful moments that connect with Canadians.

This is an opportunity for a passionate, creative, and results-driven marketer who loves making things happen. You'll work at the intersection of brand strategy, creativity, and execution, collaborating with talented teams across Marketing, Creative, Media, Digital, Merchandising, and external agency partners.

You'll have the opportunity to influence how our brands show up in the market, find new ways to engage customers, and deliver marketing programs that not only drive business results but also build brand love.

If you're energized by big ideas, thrive in a fast-paced environment, and love seeing your work come to life in the real world, this role is for you.

What you'll do

Bring big ideas to life: Lead the development and execution of integrated brand marketing campaigns, programs, and activations that drive awareness, engagement, and brand affinity. From concept to launch, you'll help create compelling experiences that resonate with customers and deliver against business objectives.

Turn insights into creative opportunities: Translate brand strategies, consumer insights, cultural trends, and business priorities into thoughtful, actionable campaign plans. Collaborate with cross-functional partners to uncover opportunities that make our brands more relevant, engaging, and impactful.

Own campaigns from start to finish: Drive campaign planning and execution, including developing inspiring creative briefs, managing timelines and budgets, aligning stakeholders, and ensuring every touchpoint delivers against the brand vision.

Create memorable brand moments: Support the development and execution of exciting brand activations, strategic partnerships, experiential initiatives, and in-store programs that bring our brands closer to customers and create opportunities for meaningful engagement.

Collaborate with creative minds: Be a key partner to internal and external agencies, media teams, Loblaw Digital, Loblaw Media, Merchandising, and other business partners to bring innovative, integrated marketing ideas to market.

Champion our brands: Support marketing initiatives across our portfolio of Control Brands, ensuring campaigns and activations are strategically aligned, creatively compelling, and consistent with brand positioning and guidelines.

Find ways to make great work even better: Track campaign performance, evaluate results, and turn learnings into actionable insights. Share recommendations and best practices that help strengthen future campaigns, unlock new opportunities, and continuously elevate our marketing.

Make things happen: Navigate a dynamic, collaborative environment with confidence, balancing multiple priorities, solving challenges creatively, and ensuring programs are delivered with excellence.

What you bring

A passion for brands and creativity: You love great marketing, stay curious about consumer trends, and get excited about finding new ways for brands to show up and connect with people.

3–5 years of marketing experience, ideally with exposure to integrated campaigns, brand marketing, experiential marketing, partnerships, or activations.

A track record of bringing ideas to life: Experience developing and executing marketing campaigns or programs, with a strong understanding of how strategy translates into impactful creative execution.

Strong collaboration skills: You're comfortable partnering with creative agencies, internal teams, and cross-functional stakeholders to move projects forward and deliver great work.

A creative and strategic mindset: You can connect consumer insights and business objectives with compelling marketing opportunities, bringing both imagination and commercial thinking to the table.

Excellent project management skills: You're highly organized, detail-oriented, and comfortable managing multiple projects, timelines, and budgets in a fast-paced environment.

A results-driven approach: You understand the importance of measurement and know how to use campaign performance, data, and insights to inform future decisions.

A proactive, can-do attitude: You're resourceful, adaptable, comfortable with ambiguity, and always looking for ways to make the work better.

Most importantly, you're someone who loves turning ideas into action, takes pride in delivering exceptional work, and gets genuinely excited when a campaign, activation, or brand experience comes to life.

Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars – Environment, Sourcing and Community – and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values – Care, Ownership, Respect and Excellence – guide all our decision-making and come to life through our Blue Culture.

We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits – these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top Employers for Young People.

If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.

We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.

Please Note

Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.

Hiring Range / Échelle salariale à l’embauche

$68,000.00 - $93,500.00 / 68.000,00$ - 93.500,00$ (per year / par an)

A candidate’s experience and knowledge as well as the geographical region in which the position is located may be factored into the pay a candidate receives for this position. This posting is for an existing vacancy. The Company uses artificial intelligence for the purpose of screening, assessing and/or selecting applicants for this position. / L’expérience et les connaissances d’un candidat ainsi que la région géographique dans laquelle le poste est situé peuvent être prises en compte dans la rémunération qu’un candidat reçoit pour ce poste.

Cette offre d’emploi concerne un poste vacant existant. L’entreprise utilise l’intelligence artificielle dans le but de filtrer, d’évaluer et/ou de sélectionner les candidats à ce poste.

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