Senior Brand Media Manager

Description & Requirements

who we are

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

about this team

Reporting to the Director, Digital Marketing, this person and industry leader will define, develop and manage the execution of media strategy across our business with a focus on innovating established brand/business initiatives and authentically growing our emerging international channels, specific to Asia Pacific. Through driving media effectiveness and efficiency with elevated excellence in media execution across markets, the Senior Brand Media Manager will be accountable for developing region-wide strategy and establishing stable media performance measurement framework to support commercial goals.

core responsibilities

Develop annual brand media investment principles and planning frameworks to guide market decision-making, investment allocation and campaign effectiveness

Define brand media audience framework to ensure consistent and insight-driven targeting

Lead regional relationships with key media partners to align on priorities and drive innovation

Support Global/APAC marketing measurement initiatives and ensure brand media performance is accurately tracked and evaluated against brand/business performance.

Develop full-funnel media strategies aligned with regional brand campaign objectives.

Collaborate with regional stakeholders (Brand, Creative, Digital, etc.) to ensure media considerations are embedded and enhance regional campaign guest journey

Partner with market teams to develop high-impact, locally relevant media activations to drive brand awareness and heat

10+ years experience in media management

Strong knowledge and experience of managing media for full funnel, across traditional and digital channels

Strong understanding about media landscape across Asia Pacific

Experience managing media agencies through the client lens

Strategic mindset and create solid planning frameworks to support markets

Ability to challenge existing ways of working to create creative, impactful media outputs

Strong measurement and analytical mindset to evaluate campaign results and optimize for future campaigns

must haves

Acknowledges the presence of choice in every moment and takes personal responsibility for their life.

Possesses an entrepreneurial spirit and continuously innovates to achieve great results.

Communicates with honesty and kindness, and creates the space for others to do the same.

Leads with courage, knowing the possibility of greatness is bigger than the fear of failure.

Fosters connection by putting people first and building trusting relationships.

Integrates fun and joy as a way of being and working, aka doesn’t take themselves too seriously.

additional notes

Authorization to work in Hong Kong SAR is required for this role.

beyond the paycheck (benefits & perks)

At lululemon, we care for and invest in the whole person – body, mind, spirit. Our total rewards program is designed to support you in achieving your goals and focus on the things you love. In addition to competitive base pay and a team-based bonus program, we also offer paid time off, generous employee discounts, fitness/yoga classes, parenthood top up program and personal and professional development programs.

Note: availability of these benefits and perks may be subject to your location & employment type and may have certain eligibility requirements. The Company reserves the right to alter these benefits and perks in whole or in part at any time without advance notice.

work arrangement

In-person collaboration and/or office-based work is necessary or important for the role. Work is mainly performed onsite, 4-5 days per week depending on role requirements.

learn more about what it's like working for lululemon in our Asia-Pacific markets:

#LI-JCA #LI-Onsite