Location: London Corporate Office
Mandarin Oriental Exceptional Homes is looking for a Marketing Manager to join our Marketing – Mandarin Oriental Exceptional Homes team.
Are you a master of craft? Do you thrive in a team that succeeds together, demonstrating integrity and respect while acting responsibly? Do you embrace a growth mindset? We invite you to become a fan of the exceptional.
Mandarin Oriental is the award-winning owner and operator of some of the most luxurious hotels, resorts and residences located in prime destinations around the world, with a strong development pipeline. Increasingly recognised for creating some of the world’s most sought-after properties, the Group provides legendary service inspired by Asian heritage whilst representing the very cutting-edge of luxury experiences.
Mandarin Oriental Exceptional Homes is a distinctive global collection of exceptional private homes, bringing Mandarin Oriental’s approach to luxury and service to extraordinary residences around the world. Working across international markets, the MOXH team partners with owners, Mandarin Oriental properties, agencies and strategic partners to build awareness, engagement and commercial performance for the collection.
About the job
Based at the Mandarin Oriental Corporate Office in London, within the Mandarin Oriental Exceptional Homes team, the Marketing Manager is responsible for leading the global marketing strategy for Exceptional Homes, building brand visibility, audience engagement and commercial performance through distinctive, data-led and luxury-focused marketing. The Marketing Manager reports to the Head of Exceptional Homes.
As Marketing Manager, you will be responsible for the following duties:
Develop, own and deliver the annual MOXH marketing strategy and integrated marketing plan, setting clear objectives, priorities, KPIs, budgets and timelines aligned with Mandarin Oriental brand standards and commercial priorities.
Lead integrated marketing activity across content, social media, CRM, eDM, website, paid media, SEO, PR and strategic partnerships, ensuring consistent and compelling storytelling across global channels.
Act as brand guardian for Exceptional Homes, overseeing campaigns, creative assets, property content, photography, film, editorial, brochures, presentations, website listings and owner-facing materials.
Lead the digital marketing strategy and work with digital, website, sales and operations teams to improve property discovery, qualified enquiry generation and conversion, using testing and performance insights to optimise activity and return on investment.
Own the MOXH marketing budget and performance framework, including forecasting, expenditure tracking, KPI development and monthly and quarterly reporting for MOXH leadership, Mandarin Oriental stakeholders and Exceptional Homes owners.
Set the PR and communications agenda and develop strategic partnerships with Mandarin Oriental hotels, luxury brands, media and other relevant organisations, including oversight of press and influencer stays, launches, events and brand experiences.
Provide leadership and direction to the Assistant Marketing Manager and manage external agency partners, including briefing, scope management, performance reviews and delivery standards.
Act as the senior day-to-day marketing lead for owners, agencies, partners and internal stakeholders, collaborating closely with MOXH Sales, Operations and Business Development as well as Global Brand, Digital, Website, Communications and hotel teams.
Represent MOXH marketing in senior internal forums and contribute to wider business planning, portfolio growth and commercial decision-making, while continuously improving marketing processes and ways of working.
As Marketing Manager, we expect from you
5–7 years’ progressive experience in luxury marketing, ideally within luxury hospitality, travel, private residences, real estate or an adjacent premium sector, with experience developing and delivering integrated marketing strategies, annual plans and budgets.
Proven multi-channel marketing leadership, with experience managing complex campaigns and agencies across digital, content, social media, CRM, PR and partnerships, together with previous line management or team leadership experience.
Strong luxury brand and commercial judgement, with an understanding of HNWI and UHNWI audiences and the ability to connect marketing investment with audience growth, qualified demand and business performance.
Advanced analytical and reporting capability, with experience defining meaningful KPIs, interpreting campaign and website performance data and turning insights into clear recommendations and actions.
Strong budget, project and agency management skills, with a disciplined approach to forecasting, prioritisation, delivery and value.
Excellent communication and stakeholder management skills, with the confidence to present to and build trusted relationships with senior stakeholders, owners, agencies and strategic partners in an international, matrix organisation.
A high level of autonomy, accountability and attention to detail, combined with a collaborative, solutions-focused approach and genuine interest in luxury hospitality, travel and exceptional private homes.
Proficiency in Microsoft Office and Canva, together with strong working knowledge of marketing analytics, digital campaign and website performance tools.
Our commitment to you
Learning & Development. Your success is our success. We craft unique learning and development programmes for various stages in your career so that you grow, continuously.
MOstay. When you work as hard as our colleagues do, it’s important to take time off. As a member of the #MOfamily, you can stay with us wherever you go in the world. The MOstay programme offers complimentary nights and additionally attractive rates on rooms for you and your loved ones.
Health & Colleague Wellness. Finding the right work-life balance is important. Your wellbeing matters to us. A variety of health benefits and wellness programmes are offered to all our colleagues, globally.
Retirement Plans. When you show commitment to us, we reciprocate. We offer different retirement plans depending on the length of your service and your role.
We’re Fans. Are you?
Job description provided by Mandarin Oriental.
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