Product Analyst - Trade Promotion Management, AMEA

• Location: GRN-Mars India
• Job Title - Product Analyst - Trade Promotion Management, AMEA
• Segment / Business Unit - Mars Snacking

Country / Site - Mumbai

Job Function - Digital Technology, AMEA

Expected Job Level - T1

Manager’s Name & Position - Siddharth Gadkari

Job Purpose

The Product Analyst supports the development and continuous improvement of Trade Promotion Management (TPM) solutions by translating business needs into functional product requirements. The role acts as a bridge between business stakeholders, engineering teams, and quality assurance teams to deliver scalable, user-centric, and data-driven TPM capabilities that enable effective promotion planning, execution, settlement, and performance evaluation in AMEA region.

Key Responsibilities

• Gather, analyze, prioritize, and document business, functional, and system requirements from commercial, finance, and sales stakeholders.
• Create detailed user stories, process maps, functional specifications, acceptance criteria, and product documentation.
• Partner with Product Managers to maintain and prioritize the product backlog aligned with business objectives and product roadmap.
• Participate in Agile ceremonies including sprint planning, backlog grooming, daily stand-ups, sprint reviews, and retrospectives.
• Collaborate closely with engineering and QA teams throughout the software development lifecycle to ensure successful feature delivery.
• Support solution design discussions and evaluate functional and technical trade-offs.
• Develop test scenarios, test cases, and support User Acceptance Testing (UAT).
• Coordinate defect management activities and validate fixes prior to production deployment.
• Support release planning, product demonstrations, training, and change management activities.
• Analyze product performance metrics, user feedback, and business KPIs to identify improvement opportunities.
• Ensure TPM processes align with business policies, financial controls, and commercial strategies.
• Support integration requirements between TPM and enterprise platforms such as ERP, CRM, BI, and Data Analytics solutions.
• Prepare executive-ready presentations, reports, and product insights for stakeholder review.

Context and Scope

The Product Analyst operates within a cross-functional Agile product team responsible for delivering TPM capabilities across commercial business functions. The role requires close collaboration with sales, finance, revenue growth management, commercial excellence, global product teams, engineering, QA, and external vendors.

The individual must balance business priorities, user experience requirements, technical feasibility, and delivery timelines while ensuring solutions meet both operational and strategic business objectives. The position may support multi-market or regional deployments and participate in global TPM transformation initiatives.

Key Stakeholders include

Sales and Key Account Management teams

Global Product Teams

Product Vendor Teams

• Commercial Finance teams
• Engineering and QA teams
• Data & Analytics teams
• External implementation and support partners

Job Qualifications

Education & Professional Qualifications

Mandatory

MBA from a reputed institute.

Bachelor’s degree in engineering, Computer Science, Information Technology, Analytics, or related discipline.

Preferred

Certification in Agile, Scrum, Product Management, or Business Analysis.

TPM platform certifications (e.g., CG Cloud TPM, SAP TPM, Accenture CAS, Promax, Visual Fabriq).

Knowledge / Experience

Required

• 2-4 years of experience as a Product Analyst, Business Analyst, Product Owner, or Associate Product Manager in a SaaS having FMCG clients or having experience in FMCG company.
• Hands-on experience working with Agile product development teams.
• Experience gathering business requirements and translating them into functional specifications.
• Experience supporting UAT, business testing, defect management, and release activities.
• Exposure to product lifecycle management and software development methodologies.
• Experience working directly with business stakeholders and technical teams.

Preferred

• Experience in Trade Promotion Management (TPM), Revenue Growth Management (RGM), Customer Planning, or Sales Operations.
• Experience within FMCG/CPG organizations.
• Understanding promotional planning, claims management, settlement processes, accruals, and promotion ROI measurement.
• Experience working with large-scale commercial systems and enterprise integrations.
• Exposure to analytics, reporting, and data visualization platforms.