MEA Communications & Brand PR Manager

Location: ARE-Dubai-Dubai

Key Responsibilities

Internal Communications

• Develop and deliver the MEA internal communications plan, aligned with business priorities and the Corporate Affairs agenda.
• Own development of all internal communications.
• Manage internal communication channels, ensuring content is timely, relevant and accessible across markets and sites.
• Create communications that celebrate associate achievements, business milestones, brand activity and stories from across MEA.
• Partner with P&O and other functions to communicate associate initiatives, organizational updates and culture priorities.
• Gather associate feedback and use engagement insights to improve content and communication channels.
• Partner with ICT and MEA transformation team on integration communication ensuring effective comms support for integration projects and the CA integration roadmap.

Leadership Communications

• Support leaders with messages, presentations, talking points and other communications that bring business priorities to life.
• Coordinate communications for MEA town halls and leadership events, including agendas, content, speaker preparation and follow up.
• Support communications around business changes and sensitive topics, working with the relevant stakeholders to ensure accuracy and appropriate timing.
• External Communications, Media and Brand PR
• Develop and deliver integrated external communications and brand PR activity across MEA, aligned with business, reputation and brand priorities.
• Lead earned media in the One Mars ecosystem ensuring full and effective PR support on brand PR campaigns.
• Build and maintain relationships with relevant media, proactively identifying news, feature, interview and commentary opportunities.
• Support brand launches, campaigns, partnerships and events through compelling stories, earned media and external engagement opportunities.
• Identify and manage speaking opportunities, panels, conferences and thought leadership platforms that strengthen executive visibility and Mars’ reputation.
• Develop and review external materials, including press releases, media briefs, key messages, opinion pieces, speeches and spokesperson talking points.
• Prepare spokespeople for media interviews and external engagements, including briefing, message development and rehearsal support.
• Coordinate with PR agencies and local teams to ensure activities reflect corporate and brand objectives and Mars’ communication standards.
• Track media coverage, external engagement and campaign performance, sharing insights and opportunities to strengthen future activity.
• Handle social listening and media monitoring to ensure protecting reputation
• Corporate Storytelling and Reputation
• Identify stories that showcase Mars’ business, brands, associates and contribution across MEA.
• Support corporate communications initiatives that build understanding and trust among relevant audiences.
• Maintain consistent messaging and ensure materials follow Mars’ brand, tone and approval requirements.
• Support issues communications through monitoring, information gathering and preparation of materials, escalating emerging concerns to Corporate Affairs leadership.
• Planning, Partnerships and Measurement
• Develop and maintain an integrated communications plan and calendar spanning internal, leadership, corporate, brand and external activity, ensuring coordinated narratives, sequencing and audience engagement.
• Build strong relationships with regional and market stakeholders to anticipate communication needs and align priorities.
• Manage agency and supplier deliverables, timelines and allocated budgets.
• Define and track communication measures, using results to improve reach, engagement and effectiveness.

Qualifications and Experience

• Bachelor’s degree in Communications, Public Relations, Journalism, Marketing or a related field.
• Relevant experience across integrated corporate communications, internal communications, media relations and/or brand public relations, including regional or multi-market activity.
• Strong experience developing written content, leadership communications and engaging associate communications.
• Experience supporting external and brand communications campaigns, working with media and agencies, and developing executive speaking or thought leadership opportunities.

Additional Skills and Capabilities

• Excellent writing, editing and storytelling skills.
• Ability to turn complex information into clear, engaging communications.
• Strong stakeholder management and confidence working with senior leaders.
• Cultural awareness and the ability to adapt communications for diverse audiences.
• Strong planning and project management skills, with the ability to manage competing deadlines.
• Creativity and a practical understanding of digital communication channels.
• Ability to assess communication effectiveness and translate insights into action.